Marketplaces
Everything about Vietnam marketplaces: Shopee, Lazada, Tiki, Sendo, TikTok Shop
25 articles
Vietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Brand Protection in Vietnam: How to Avoid Losing Millions on Marketplaces
Brand protection on Vietnamese marketplaces isn't just a formality—it's the foundation for your business. Dmitry Vasenin, Managing Partner at VietSmart, explains why trademark registration in Vietnam is critically important, how the process works, and what tools Shopee, Lazada, and Tiki offer to combat counterfeits. Learn how to avoid losing millions and effectively protect your intellectual property.
Repatriating Funds from Vietnamese Marketplaces: Schemes and Tax Implications for Foreign Companies
Foreign companies operating on Vietnamese marketplaces face a complex array of challenges when withdrawing funds. This article analyzes payment mechanisms, currency control, and tax implications for effective profit repatriation.
Sales Analytics on Vietnam's Marketplaces: Tools and Success Metrics
This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.
Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion
This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.
Vietnam, Q2 2026: Shopee Lowers, TikTok Shop Raises Commissions
In Q1 2026, Vietnamese e-commerce grew by 47%, reaching 148.6 trillion VND, but Shopee and TikTok Shop are changing their commission strategies.
Shopee Fined 200 Million VND: Lessons for Vietnamese E-commerce
Vietnam's National Competition Commission fined Shopee 200 million VND for misleading advertising, highlighting the risks of opaque marketing in the local market.
Logistics for Vietnamese Marketplaces: Partner Selection and Cost Optimization
This article analyzes logistics strategies for entering Vietnamese marketplaces, examining fulfillment models and partner selection criteria for optimizing costs and operational efficiency. Special attention is given to market specifics and minimizing risks for foreign sellers.
Customer Service on Vietnamese Marketplaces: Specifics and Standards
Setting up customer service on Vietnamese marketplaces requires considering specific buyer expectations, choosing effective communication channels, and adeptly managing reviews and returns. This enables foreign brands to increase loyalty and optimize sales in the region.
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