Marketplaces

Everything about Vietnam marketplaces: Shopee, Lazada, Tiki, Sendo, TikTok Shop

24 articles

Marketplaces

Seller Rating on Lazada Vietnam: How to Boost Your Performance

Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.

5 min read
Marketplaces

Payments in Vietnam: How to Boost Sales Conversion on Marketplaces

Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.

6 min read
Marketplaces

Brand Protection in Vietnam: How to Avoid Losing Millions on Marketplaces

Brand protection on Vietnamese marketplaces isn't just a formality—it's the foundation for your business. Dmitry Vasenin, Managing Partner at VietSmart, explains why trademark registration in Vietnam is critically important, how the process works, and what tools Shopee, Lazada, and Tiki offer to combat counterfeits. Learn how to avoid losing millions and effectively protect your intellectual property.

7 min read
Marketplaces

Repatriating Funds from Vietnamese Marketplaces: Schemes and Tax Implications for Foreign Companies

Foreign companies operating on Vietnamese marketplaces face a complex array of challenges when withdrawing funds. This article analyzes payment mechanisms, currency control, and tax implications for effective profit repatriation.

5 min read
Marketplaces

Sales Analytics on Vietnam's Marketplaces: Tools and Success Metrics

This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.

6 min read
Marketplaces

Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion

This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.

6 min read
Marketplaces

Vietnam, Q2 2026: Shopee Lowers, TikTok Shop Raises Commissions

In Q1 2026, Vietnamese e-commerce grew by 47%, reaching 148.6 trillion VND, but Shopee and TikTok Shop are changing their commission strategies.

4 min read
Marketplaces

Shopee Fined 200 Million VND: Lessons for Vietnamese E-commerce

Vietnam's National Competition Commission fined Shopee 200 million VND for misleading advertising, highlighting the risks of opaque marketing in the local market.

3 min read
Marketplaces

Logistics for Vietnamese Marketplaces: Partner Selection and Cost Optimization

This article analyzes logistics strategies for entering Vietnamese marketplaces, examining fulfillment models and partner selection criteria for optimizing costs and operational efficiency. Special attention is given to market specifics and minimizing risks for foreign sellers.

6 min read
Marketplaces

Customer Service on Vietnamese Marketplaces: Specifics and Standards

Setting up customer service on Vietnamese marketplaces requires considering specific buyer expectations, choosing effective communication channels, and adeptly managing reviews and returns. This enables foreign brands to increase loyalty and optimize sales in the region.

6 min read
Marketplaces

Vietnam E-commerce: 148.6 Trillion VND and 46.6% Growth in Q1 2026

In Q1 2026, Vietnam's e-commerce market surged by 46.6%, reaching 148.6 trillion VND in sales, with official platform stores emerging as a key growth driver.

3 min read

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