Marketplaces
Everything about Vietnam marketplaces: Shopee, Lazada, Tiki, Sendo, TikTok Shop
19 articles
Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion
This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.
Vietnam, Q2 2026: Shopee Lowers, TikTok Shop Raises Commissions
In Q1 2026, Vietnamese e-commerce grew by 47%, reaching 148.6 trillion VND, but Shopee and TikTok Shop are changing their commission strategies.
Shopee Fined 200 Million VND: Lessons for Vietnamese E-commerce
Vietnam's National Competition Commission fined Shopee 200 million VND for misleading advertising, highlighting the risks of opaque marketing in the local market.
Logistics for Vietnamese Marketplaces: Partner Selection and Cost Optimization
This article analyzes logistics strategies for entering Vietnamese marketplaces, examining fulfillment models and partner selection criteria for optimizing costs and operational efficiency. Special attention is given to market specifics and minimizing risks for foreign sellers.
Customer Service on Vietnamese Marketplaces: Specifics and Standards
Setting up customer service on Vietnamese marketplaces requires considering specific buyer expectations, choosing effective communication channels, and adeptly managing reviews and returns. This enables foreign brands to increase loyalty and optimize sales in the region.
Vietnam E-commerce: 148.6 Trillion VND and 46.6% Growth in Q1 2026
In Q1 2026, Vietnam's e-commerce market surged by 46.6%, reaching 148.6 trillion VND in sales, with official platform stores emerging as a key growth driver.
Vietnam's E-commerce: $5.7 Billion Revenue and Q1 2024 Structural Challenges
An analysis of the Vietnamese e-commerce market in Q1 2024 reveals $5.7 billion in revenue growth, alongside persistent structural challenges for foreign, especially Russian, brands. This article outlines strategic steps for successful entry into this dynamic yet complex market.
Shopee in Vietnam: A Comprehensive Growth Strategy and $180M Export Potential
Shopee Vietnam demonstrated significant growth in 2025, achieving $180 million in exports through a customer-centric strategy and the adoption of AI tools. This article analyzes the platform's key mechanisms and offers recommendations for entrepreneurs considering market entry.
Effective Digital Marketing Channels in Vietnam: From Social Media to Local Platforms
This article outlines effective digital marketing strategies in Vietnam, covering local social networks, influencer collaborations, and contextual advertising. It proposes a systematic approach to building audience acquisition channels and optimizing advertising investments, focusing on achieving measurable business results.
How Product Promotion Works on Vietnamese Marketplaces
This article explores the key aspects and mechanisms of product promotion on Vietnamese marketplaces. It analyzes operational, economic, and strategic challenges and proposes a phased market entry algorithm.
How to Sell on TikTok Shop in Vietnam
An analysis of strategies and operational specifics for selling via TikTok Shop in Vietnam. This article addresses logistics, taxation, process economics, and choosing the optimal business model to minimize risks and maximize profit.
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