Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
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Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Warehouse Automation in Vietnam: Management Systems and Efficiency Improvement
This article explores modern Warehouse Management Systems (WMS) and automation technologies applicable in Vietnamese logistics centers, focusing on their implementation and impact on operational costs, while also offering a step-by-step action plan for business owners.
Choosing the Right Legal Entity for Your Business in Vietnam: Optimizing for Your Goals
This article analyzes the main legal entity types for foreign investors in Vietnam: LLC, Representative Office, Branch Office, and Joint Venture. It offers a pragmatic approach to selecting the optimal structure based on business objectives, scale, and strategic risks.
Latest Materials(121)
Amazon in Vietnam: How Strategic Investments Are Reshaping Global Supply Chains and What It Means for Russian E-commerce
Amazon is deepening its presence in Vietnam, investing in digital and human infrastructure, a move poised to transform global supply chains and present new challenges for Russian e-commerce.
Opening a Corporate Bank Account in Vietnam: A Step-by-Step Guide for Foreign Businesses
This guide outlines the essential steps for business owners and top managers seeking to open a corporate bank account in Vietnam, providing a detailed procedural overview.
Sales Analytics on Vietnam's Marketplaces: Tools and Success Metrics
This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.
Vietnam Intensifies Counterfeit Crackdown: What It Means for Russian E-commerce
The recent bust of a large counterfeit shoe warehouse in Ho Chi Minh City signals a tightening of anti-counterfeiting measures in Vietnam, creating new risks and challenges for Russian e-commerce entrepreneurs sourcing goods from Southeast Asia.
Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion
This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.
Product Recertification in Vietnam: Navigating Changes and Regulatory Compliance
This article details situations requiring re-certification or notification to Vietnamese regulatory authorities when a product, its packaging, composition, production technology, or supplier is modified. Manufacturers and importers will learn how to avoid violations and maintain operational efficiency.
Cooling Comfort and Ergonomics: Dunlopillo's Premium Sleep Product Lessons for the Russian Online Market
Dunlopillo Vietnam has launched its CoolSilk Comfort mattress collection, emphasizing cooling and ergonomics. This case study demonstrates how global brands craft premium offerings, a highly pertinent lesson for Russian e-commerce seeking new differentiation opportunities in the sleep products niche.
International Certificates in Vietnam: What to Consider When Entering the Market
This article examines how international certificates (ISO, CE, GMP) influence the process of obtaining Vietnamese permits, the economics of the process, and optimal market entry strategies for companies with already certified products in Vietnam.
Building an FMCG Distribution Network in Vietnam: Covering All Channels
This article provides a step-by-step guide for Russian companies on building an effective FMCG distribution network in Vietnam, covering both traditional and modern channels. It examines operational mechanisms, economic aspects, market entry models, and a scaling algorithm.
FMCG
Все материалыBuilding an FMCG Distribution Network in Vietnam: Covering All Channels
This article provides a step-by-step guide for Russian companies on building an effective FMCG distribution network in Vietnam, covering both traditional and modern channels. It examines operational mechanisms, economic aspects, market entry models, and a scaling algorithm.
FMCG Inventory Management in Vietnam: Minimizing Losses and Risks
A practical guide to effective warehouse inventory management for FMCG products in Vietnam, focusing on cost reduction and minimizing losses from spoilage and expiry dates.
Building and Managing a Vietnamese Team for FMCG Promotion
This article explores the practical aspects of hiring and effectively managing Vietnamese teams for Fast-Moving Consumer Goods (FMCG) promotion. It covers building a motivated team, adapting management approaches to local business culture, and mitigating operational risks.
Marketplaces
Все материалыSales Analytics on Vietnam's Marketplaces: Tools and Success Metrics
This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.
Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion
This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.
Vietnam, Q2 2026: Shopee Lowers, TikTok Shop Raises Commissions
In Q1 2026, Vietnamese e-commerce grew by 47%, reaching 148.6 trillion VND, but Shopee and TikTok Shop are changing their commission strategies.
Certification
Все материалыProduct Recertification in Vietnam: Navigating Changes and Regulatory Compliance
This article details situations requiring re-certification or notification to Vietnamese regulatory authorities when a product, its packaging, composition, production technology, or supplier is modified. Manufacturers and importers will learn how to avoid violations and maintain operational efficiency.
International Certificates in Vietnam: What to Consider When Entering the Market
This article examines how international certificates (ISO, CE, GMP) influence the process of obtaining Vietnamese permits, the economics of the process, and optimal market entry strategies for companies with already certified products in Vietnam.
Recognition of Foreign Test Reports in Vietnam: A Strategic Approach to Certification
This article examines the opportunities and limitations of using international laboratory reports to expedite the product certification process in Vietnam, offering an analysis of their acceptability conditions.