Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Featured
Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Ho Chi Minh City's New Outlets: A Logistics Reboot and Challenges for Russian E-commerce in Vietnam
Ho Chi Minh City plans to create large-scale outlet centers in key transport hubs, promising to reshape Vietnam's logistics landscape and create new challenges and opportunities for Russian online retailers operating in the Southeast Asian market.
ΠΡΠ΅ΡΠ½Π°ΠΌΡΠΊΠΈΠΉ ΡΡΠ½ΠΎΠΊ Π»ΠΈΡΠ½ΠΎΠΉ Π³ΠΈΠ³ΠΈΠ΅Π½Ρ: $360 ΠΌΠ»Π½ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠ΅ΠΉ Π΄Π»Ρ ΡΠΎΡΡΠΈΠΉΡΠΊΠΈΡ Π±ΡΠ΅Π½Π΄ΠΎΠ²
{ "title": "Vietnam's Personal Care Market: $360 Million Opportunities for Russian Brands", "excerpt": "Vietnam's personal care market is projected to reach 9 trillion VND ($360 million) in 2026,
Latest Materials(251)
Vietnam's Back-to-School Expands: Large-Sized Goods Open New Niches for Russian E-commerce
Vietnam's 'back-to-school' market in 2026 shows growing demand for large-sized goods like furniture and electronics for studying. This opens up promising but logistically and marketing-demanding niches for Russian e-commerce entrepreneurs.
Vietnam's Pet Market as a Mirror of Global Trends: Lessons for Russian E-commerce
Vietnam's pet market shows increasing owner spending on pets and a shift to online sales. This is an important signal for Russian e-commerce entrepreneurs, indicating the need to adapt product assortments, sales channels, and export strategies.
New Horizons: How Affluent Vietnamese Are Changing Priorities and Opening Niches for Russian E-commerce
Affluent Vietnamese are shifting their financial priorities, moving from wealth accumulation to its preservation and management. This creates new opportunities for Russian e-commerce entrepreneurs in premium services, long-term investments, and specialized goods that meet demands for quality and future planning.
Lazada's Fine in Vietnam: Lessons for Russian Sellers in Southeast Asian Markets
Lazada was fined over $13,000 in Vietnam for misleading consumers, a serious signal for Russian sellers to carefully comply with local legislation and ensure transparency in Southeast Asian markets.
Vietnam as a Gateway to Europe: Opportunities for Russian Exporters Amidst EVFTA Advantages
Vietnam's advantages under the EVFTA agreement create pressure on Thai exporters, while opening up strategic opportunities for Russian companies to use Vietnam as a gateway to the European market.
New Horizons for Russian E-commerce: How the China-ASEAN Trade Boom Is Changing the Game
Trade between China and ASEAN grew to $643.2 billion in the first half of 2026, opening new opportunities for Russian e-commerce entrepreneurs in diversifying supplies and entering markets, while also creating potential risks of increased competition.
Online Streams Under Scrutiny: How Russian E-commerce Entrepreneurs Can Avoid Blocks for Unfair Advertising
Sellers in Vietnam are facing live stream blocks for using excessive laudatory phrasing. This is an important signal for Russian e-commerce entrepreneurs to review their marketing strategies in live commerce to avoid similar problems with regulators and platforms.
Vorwerk in Ho Chi Minh City: Lessons for Russian Expansion in Southeast Asia
German manufacturer Vorwerk opened an office in Ho Chi Minh City, launching Thermomix TM7 and a full infrastructure in Vietnam. This move provides valuable lessons for Russian e-commerce expansion into Southeast Asia, emphasizing the importance of localization and service.
Vietnam: FDI and Techcombank Unlock New Horizons for Russian E-commerce
The Vietnamese market attracts foreign investment and enhances its financial infrastructure, opening new opportunities for Russian e-commerce despite increasing competition.
FMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Marketplaces
ΠΡΠ΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΡVietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Certification
ΠΡΠ΅ ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΡVoluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.