Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Featured
Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Social Commerce 2.0: How Russian E-commerce Platforms Can Monetize VK and Telegram Following Global Models for 2026
Global e-commerce platforms are increasingly integrating monetization tools with social networks, particularly Facebook, opening new avenues for sales and customer interaction. For Russian businesses, this signals the need to adapt these successful models to local platforms like VK and Telegram, enhancing their presence and conversion rates.
Vietnam-EFTA FTA: How the New Trade Deal Will Change Procurement Strategies for Russian E-commerce
The Free Trade Agreement (FTA) between Vietnam and EFTA, concluded on July 7, 2026, will be a game-changer for Russian e-commerce sourcing goods from Vietnam, due to increased competition and potential price hikes.
Latest Materials(206)
E-commerce 2026: How Russian Businesses Can Leverage AI, Influencers, and Brand Synergy for Growth
Global e-commerce trends – from artificial intelligence to collaborations and influencer marketing – are opening new opportunities for scaling Russian businesses and strengthening their competitiveness both in domestic and friendly markets. Discover how to implement these tools now to boost sales.
Lessons from Vietnam: Why Sendo Farm's Closure is a Warning for Russian E-commerce in Asia
The closure of the Vietnamese e-commerce project Sendo Farm serves as a crucial signal for Russian entrepreneurs, highlighting the pitfalls of niche online retail for fresh produce in dynamic Asian markets. This case underscores the complexities of logistics, competition, and business model adaptation.
New E-commerce Regulations in Vietnam: Navigating for Russian Entrepreneurs in 2026
Vietnam's Ministry of Industry and Trade has enacted an updated E-commerce Law and a new Government Decree No. 248/2026/ND-CP. These changes are critically important for Russian entrepreneurs operating or planning to enter the Vietnamese e-commerce market, requiring a review of strategies and ensuring full compliance with new regulatory requirements in 2026.
Vietnam's Labor Market in H1 2026: What It Means for Russian E-commerce?
Vietnam's labor market demonstrated resilience in the first half of 2026, a key factor for predictable production costs, supply reliability, and strategic planning for Russian online retailers.
Growing Marketplace Commissions: A Challenge for Russian Sellers and Profit Retention Strategies in 2026
The global rise in e-commerce platform commissions, observed in 2026, threatens the survival of Russian sellers reliant on low prices, necessitating an urgent overhaul of their strategies to maintain profitability and diversify their businesses.
Shopee's Success Lessons: How Paid Live Commerce is Reshaping Marketing for Russian E-commerce
Hannah Olala's 'Best Paid Live Stream Star' award from Shopee in 2026 highlights the growing effectiveness of live commerce. This case study offers valuable lessons for Russian e-commerce entrepreneurs on transforming interactive streams into a powerful sales and promotion channel.
Vietnam's New Expressway: How It Will Transform Logistics for Russian E-commerce and Unlock New Production Opportunities
Vietnam has commenced construction of the new Hanoi – Thai Nguyen – Cho Moi expressway, valued at $803 million, significantly improving logistics and opening new production opportunities for Russian e-commerce by reducing costs and delivery times.
Southeast Asia's Digital Leap: How Government TikTok Strategies Are Reshaping E-commerce and What It Means for Russia
The Philippines joins Southeast Asia's trend, leveraging TikTok and creators to promote tourism. This government strategy offers valuable lessons for Russian e-commerce, seeking to scale and expand into international markets by 2026.
Vietnam Tightens AML/CFT Rules: How This Will Affect Russian E-commerce and Cross-border Payments
Vietnam has adopted a new plan to combat money laundering and terrorist financing to exit the FATF grey list. These measures will significantly strengthen financial oversight and require Russian e-commerce entrepreneurs operating in Vietnam to adapt to new, stricter transparency requirements for cross-border transactions.
FMCG
Все материалыFMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Marketplaces
Все материалыVietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Certification
Все материалыVoluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.