Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Featured
Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Deepening Vietnam-Japan Partnership 2026: What Does It Mean for Russian E-commerce in Vietnam?
The opening of the Vietnam-Japan Festival 2026 in Da Nang symbolizes a new phase of deepening bilateral relations, promising significant changes in Vietnam's logistics, digital infrastructure, and competitive landscape, all critically important for the strategic planning of Russian e-commerce entrepreneurs.
Vietnam on Track for $100 Billion in Agri-Exports: Challenges and Opportunities for Russian E-commerce
Vietnam aims to reach $100 billion in agricultural exports by 2027, following a successful $70 billion milestone in 2025. This creates new opportunities and challenges for Russian e-commerce entrepreneurs in terms of product niches, pricing, and competition.
Latest Materials(209)
Corporate Credit as a Growth Engine: New Opportunities and Challenges for Russian E-commerce in Vietnam
In July 2026, the State Bank of Vietnam reported that corporate lending had become the primary driver of growth, surpassing retail demand. This shift in financial flows opens new opportunities and risks for Russian e-commerce entrepreneurs, requiring adaptation of procurement and partnership strategies.
Social Commerce 2.0: How Russian E-commerce Platforms Can Monetize VK and Telegram Following Global Models for 2026
Global e-commerce platforms are increasingly integrating monetization tools with social networks, particularly Facebook, opening new avenues for sales and customer interaction. For Russian businesses, this signals the need to adapt these successful models to local platforms like VK and Telegram, enhancing their presence and conversion rates.
Vietnam-EFTA FTA: How the New Trade Deal Will Change Procurement Strategies for Russian E-commerce
The Free Trade Agreement (FTA) between Vietnam and EFTA, concluded on July 7, 2026, will be a game-changer for Russian e-commerce sourcing goods from Vietnam, due to increased competition and potential price hikes.
E-commerce 2026: How Russian Businesses Can Leverage AI, Influencers, and Brand Synergy for Growth
Global e-commerce trends – from artificial intelligence to collaborations and influencer marketing – are opening new opportunities for scaling Russian businesses and strengthening their competitiveness both in domestic and friendly markets. Discover how to implement these tools now to boost sales.
Lessons from Vietnam: Why Sendo Farm's Closure is a Warning for Russian E-commerce in Asia
The closure of the Vietnamese e-commerce project Sendo Farm serves as a crucial signal for Russian entrepreneurs, highlighting the pitfalls of niche online retail for fresh produce in dynamic Asian markets. This case underscores the complexities of logistics, competition, and business model adaptation.
New E-commerce Regulations in Vietnam: Navigating for Russian Entrepreneurs in 2026
Vietnam's Ministry of Industry and Trade has enacted an updated E-commerce Law and a new Government Decree No. 248/2026/ND-CP. These changes are critically important for Russian entrepreneurs operating or planning to enter the Vietnamese e-commerce market, requiring a review of strategies and ensuring full compliance with new regulatory requirements in 2026.
Vietnam's Labor Market in H1 2026: What It Means for Russian E-commerce?
Vietnam's labor market demonstrated resilience in the first half of 2026, a key factor for predictable production costs, supply reliability, and strategic planning for Russian online retailers.
Growing Marketplace Commissions: A Challenge for Russian Sellers and Profit Retention Strategies in 2026
The global rise in e-commerce platform commissions, observed in 2026, threatens the survival of Russian sellers reliant on low prices, necessitating an urgent overhaul of their strategies to maintain profitability and diversify their businesses.
Shopee's Success Lessons: How Paid Live Commerce is Reshaping Marketing for Russian E-commerce
Hannah Olala's 'Best Paid Live Stream Star' award from Shopee in 2026 highlights the growing effectiveness of live commerce. This case study offers valuable lessons for Russian e-commerce entrepreneurs on transforming interactive streams into a powerful sales and promotion channel.
FMCG
Все материалыFMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Marketplaces
Все материалыVietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Certification
Все материалыVoluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.