Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
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Digital Platforms for Logistics in Vietnam: Selection and Implementation
Vietnam's logistics market is set to grow to $47.90 billion in 2024, yet it presents numerous complexities. For international brands, digitalization is critical: service aggregation, tracking, and document automation. Dmitry Vasenin, VietSmart, discusses platform selection and implementation.
Ho Chi Minh City Accelerates to 9.86%: What Record Growth Means for Sourcing from Vietnam
Ho Chi Minh City's economy grew 9.86% in the third quarter of 2026 — a decade-high. For Russian e-commerce entrepreneurs, this is a signal: prices for goods and logistics from Vietnam will rise, and competition for factory capacity is intensifying.
1,233 Ultra-Wealthy in Vietnam: What It Means for Russian Sellers
Knight Frank: Vietnam has 1,233 ultra-wealthy individuals with capital of $30 million or more; by 2031 their number will grow by 59% — the fourth-fastest rate in the world. For Russian sellers, this is a signal: a premium demand has formed in the country that marketplaces are not yet covering.
Latest Materials(296)
Vietnam Targets 20% Online Retail: What It Changes for Russian Buyers
Vietnam has locked in a goal: 20% of retail sales online by 2030. For Russian entrepreneurs, this is a signal that an alternative to China is forming as a hub for sourcing, production and fulfillment. We break down how competition will shift and what to do right now.
Vietnam's Ministry of Health Removes 'An Cung Niu Huang Wan' from Shopee: What It Means for Supplement Sellers
Vietnam's Ministry of Health has demanded Shopee remove the traditional Chinese medicine product 'An Cung Niu Huang Wan' — another episode in the VFA's systemic campaign against unregistered supplements on marketplaces. Russian sellers should verify the registration of each SKU before entering the market.
LazMall Brand Gala 2026: Why the Marketplace Awards Brands and What It Means for Sellers
Lazada held LazMall Brand Gala 2026 in Singapore, awarding Abbott, Estée Lauder, and Samsung. We break down how marketplaces use awards to retain brands and what Russian sellers can learn from it.
Vietnam Craft Village Fair 2026: How Traditional Goods Are Being Brought onto Marketplaces
From October 8 to 12, 2026, Hanoi will host the 22nd Vietnam Craft Village Fair: about 100 booths, more than 50 organizations from 18 provinces, and an embedded e-commerce track. For a Russian seller, this is a map of craft goods suppliers and a reason to reconsider direct sourcing, bypassing intermediaries.
Ho Chi Minh City Targets $19B FDI: What It Means for Russian Sellers
Ho Chi Minh City is targeting $19 billion in FDI for 2026, and the plan is already ahead of schedule after eight months. For a Russian seller, this is not about cheap sourcing but about rising rent, wages, and competition for factories — contracts should be locked in now.
Ho Chi Minh City Turns to Finished Goods: What the 90% Processing Target in Exports Means for Russian E-Commerce
Ho Chi Minh City plans to raise the share of processed products in exports above 90% by 2030 while growing shipments by 10–11% per year. For Russian e-commerce, this is a signal: cheap blanks are going away, and the winners will be those who restructure procurement toward finished goods with documents.
Vietnam Rewrites Its Food Law: What It Means for Delivery and Marketplaces
Vietnam is introducing Decree No. 46/2026 on food safety, which obliges marketplaces and sellers to declare goods and implement HACCP/ISO 22000 by the end of 2026. We analyze the risks this creates for Russian e-com and how to restructure a strategy for entering the Vietnamese market.
Vietnam as the EU's ASEAN Hub: What It Changes for Russian E-Commerce
The EU is expanding its presence in Vietnam: €76 billion in trade turnover in 2025, logistics investments, and the EuroCham index at a seven-year high. I break down why this simultaneously raises the bar and narrows the entry window for Russian sellers in sourcing.
Cross-Border QR in Vietnam: What It Changes for Russian E-Commerce in Asia
Vietnam has connected cross-border QR payments to UnionPay, Alipay, and WeChat Pay, and launched bilateral schemes with Singapore and Korea. For Russian e-commerce, this lowers the barrier to entering the Vietnamese market and changes the economics of payment acceptance in Southeast Asia.
FMCG
Все материалыFMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Marketplaces
Все материалыReturns on Vietnamese Marketplaces: How Not to Lose Margin and Customers
Shopee updated its return policy on March 11, 2026, TikTok Shop — on June 11. Platforms are shifting product inspection onto the seller. We break down where margin is actually lost and how to build a return process that works for loyalty, not against it.
Vietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Certification
Все материалыCertifying Vietnamese Manufacturing Without Import: A Step-by-Step Procedure
Local production in Vietnam does not simplify certification — it changes its logic. In 2026, Decree 37/2026, Circular 14/2026, and Circular 34/2026 came into force. We break down the step-by-step procedure: from identifying the regulator to registering the declaration with the provincial Service of Industry and Trade.
Voluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.