Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
No More Anonymous Sellers on Marketplaces: What Vietnam's Decree 248/2026 Teaches
Vietnam has introduced mandatory electronic identification for sellers and livestreamers on marketplaces: from January 1, 2027, anonymous accounts will stop working. We analyze what this means for Russian entrepreneurs — rising entry costs, blocking risks, and how to prepare in advance.
Direct Import from Vietnam: How to Find a Factory and Avoid Overpaying an Intermediary
I break down the step-by-step algorithm for reaching a Vietnamese factory directly: how to verify a supplier in the National Business Registration Portal, what documents to request before a deposit, and how to distinguish a manufacturer from a trading company.
Vietnam Tightens Customs: What the New Amendments Mean for Russian Marketplace Sellers
Vietnam has approved amendments to its Customs Law: e-commerce shipments are now under full control, including counterfeit checks. For Russian marketplace sellers, this means rising risks, delays, and higher entry costs.
LCL to Vietnam: When to Share a Container and When to Book Your Own
The per-cubic-meter rate is not the price, but the first line of the invoice. We break down at what volume LCL is more profitable than your own container, how the break-even point is calculated, and why six small shipments cost more than one consolidated one.
TikTok Shop Removes Products at Vietnam Health Ministry's Request: What Russian Sellers Can Learn
Vietnam's Ministry of Health demanded the removal of Make Sense products from TikTok Shop, and the platform complied. We examine why Russian sellers cannot ignore local certificates and how TikTok Shop blocks affect the choice of sales channel in Asia.
Subcontracting in Vietnam: How to Hire a Team Without Setting Up a Legal Entity
I break down legal schemes for working through Vietnamese subcontractors: when it's faster and cheaper than your own legal entity, where the economics of the scheme break down, and how to vet a counterparty before the first payment.
Decree 169/2026: New Fines for Customs Violations in Vietnam and What It Means for Russian Importers
Vietnam's new decree tightens fines for customs violations. Learn how it will affect costs and risks for Russian sellers on marketplaces and what steps to take to protect your business.
Returns on Vietnamese Marketplaces: How Not to Lose Margin and Customers
Shopee updated its return policy on March 11, 2026, TikTok Shop — on June 11. Platforms are shifting product inspection onto the seller. We break down where margin is actually lost and how to build a return process that works for loyalty, not against it.
Vietnam's Investment Policy 2026: What Changes for Russian E-commerce
Vietnam tightens requirements for foreign investment in e-commerce: minimum capital $100,000, data localization, and a 49% cap on foreign ownership. Russian entrepreneurs will need to adapt their market entry strategy.
Certifying Vietnamese Manufacturing Without Import: A Step-by-Step Procedure
Local production in Vietnam does not simplify certification — it changes its logic. In 2026, Decree 37/2026, Circular 14/2026, and Circular 34/2026 came into force. We break down the step-by-step procedure: from identifying the regulator to registering the declaration with the provincial Service of Industry and Trade.
Export via TikTok Shop from Vietnam to the US and China: What It Means for Russian E-commerce
Vietnamese manufacturers are actively exporting goods to the US and China via TikTok Shop, opening new opportunities and risks for Russian e-commerce entrepreneurs who should consider this trend in their strategy.
TikTok Shop and Vietnam: A New Frontier for Russian E-com — Exploring Opportunities and Risks
Vietnam launches the "Beyond Vietnam" program with TikTok Shop, opening new opportunities for Russian e-com entrepreneurs. We explore how to leverage this chance and what risks to consider.