Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(206)
Profit Repatriation and Foreign Exchange Control in Vietnam: An Investor's Guide
This article outlines the procedures for repatriating profits, dividends, and capital from Vietnam, along with key aspects of foreign exchange regulations for international investors. It provides specific steps and recommendations for the legal and efficient transfer of financial assets in foreign currency.
Vietnam's Path to High Income: How it Will Reshape E-commerce for Russia by 2045
Vietnam's national strategy to achieve high-income status by 2045 opens new opportunities and risks for Russian e-commerce entrepreneurs, demanding a re-evaluation of approaches to sourcing, logistics, and competition.
Vietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.
Voluntary Certification in Vietnam: A Pragmatic Approach to Competitive Advantage
Voluntary certification in Vietnam serves as a strategic tool for product differentiation and building consumer trust in a saturated market. This article explores the pragmatic aspects, operational stages, economics of the process, and a step-by-step action plan for successful implementation.
New Horizons for E-commerce: How Vietnam-Laos Economic Integration Will Transform Supply Chains for the Russian Market
Vietnam and Laos have agreed to boost bilateral trade to $10 billion by 2030, deepening economic integration. This opens new opportunities for Russian e-commerce entrepreneurs to optimize logistics, reduce costs, and expand the range of goods from Southeast Asia.
Interacting with Vietnamese Regulators: Strategies for Effective Certification
This article explores effective strategies for interacting with Vietnamese government agencies to accelerate the certification process. It analyzes typical scenarios and methods for minimizing delays in obtaining permits and licenses.
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
Vietnam's Digital Transformation: New Horizons for Russian E-commerce
Vietnam's efforts to bridge the digital divide are creating unprecedented opportunities for Russian e-commerce companies, expanding the consumer base and optimizing logistics in a dynamically developing market.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Manufacturing Localization in Vietnam: Partner Sourcing and Quality Control
A practical guide to effective manufacturing or assembly localization in Vietnam, covering partner sourcing and verification, quality control organization, and cost optimization.
Vietnam's Path to Digital Leadership: What Awaits Russian E-commerce Businesses in 2026 and Beyond
Vietnam is betting on science, technology, and digital transformation to achieve double-digit growth and high-income status by 2045. For Russian e-commerce, this signifies a radical shift in market conditions, demanding adaptation of expansion strategies, supplier sourcing, and partnerships.
Building a Local Sales Team in Vietnam: Who to Hire and How to Motivate
This article provides a guide to building an effective sales team in Vietnam. It covers key employee profiles, recruitment methods, training, and motivation systems, all adapted to local specifics.