Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Lazada Launches 9-9 Super Sale: How It Will Impact the Strategy of Russian Entrepreneurs in Vietnam
Lazada launches the 9-9 Brand Super Sale, a significant event for Vietnamese e-commerce. Russian entrepreneurs should consider this trend when entering the Vietnamese market to adjust their promotion strategies.
Vietnam's Economic Outlook for Russian E-commerce: An Analysis of August 2026 Indicators
The Vietnamese economy demonstrates sustained growth in August 2026, creating new opportunities and challenges for Russian e-commerce, requiring entrepreneurs to proactively adapt strategies and carefully monitor local trends.
The Low-Price Phenomenon: How Vietnamese Goods are Changing the Russian E-commerce Landscape
Imported goods from Vietnam on e-commerce platforms are demonstrating surprisingly low prices, creating new challenges and opportunities for Russian e-commerce, forcing a re-evaluation of strategies and a search for unique competitive advantages.
Shopee’s Lesson: How Vietnam’s Health Product Regulations Impact Russian E-commerce Entrepreneurs in Southeast Asia
Shopee’s recent mandate to remove 11 health products from sale in Vietnam highlights stringent regulatory control in Southeast Asia. This signals to Russian e-commerce entrepreneurs the need for thorough product and documentation checks before entering new markets, especially in sensitive product categories.
Tightening Regulations in Southeast Asia: Shopee's Lesson and Risks for Russian Sellers
Vietnam's Food Safety Department mandated Shopee to remove 11 non-compliant products, serving as a critical signal for Russian sellers to thoroughly prepare for stringent regulations on Asian marketplaces.
The Mooncake Phenomenon: How Russian Entrepreneurs Can Monetize Seasonal Demand on Marketplaces
A sharp surge in demand for mooncakes on Shopee in Vietnam ahead of the Mid-Autumn Festival in August 2026 showed how cultural traditions shape peak seasonal demand. This is a relevant lesson for Russian entrepreneurs on monetizing national holidays on marketplaces.
Vietnam Changes Course: From Quantity to Quality of Investments – New Opportunities for Russian E-commerce
Vietnam's Prime Minister urges investors to prioritize quality and technology, signaling a shift in the country's economic strategy. This creates both challenges and new opportunities for Russian e-commerce entrepreneurs working with Vietnamese suppliers, requiring a reevaluation of approaches to sourcing goods and partnerships.
Vietnam Financial Hub: New Horizons for Russian E-commerce in Southeast Asia
Vietnam is launching a new international financial center with tax incentives and simplified regulations. This opens up significant opportunities for Russian e-commerce entrepreneurs looking to optimize their operations and expand their presence in Southeast Asia.
New Wave of Competition: How the Digitalization of Vietnamese OCOP Products is Changing the Market for Russian E-commerce
Vietnamese OCOP products from the Mekong Delta are actively entering digital platforms, expanding markets and creating a new competitive environment. This is important for Russian e-commerce entrepreneurs, who will need to adapt their sales strategies and seek new niches amidst intensifying global competition.
New Rules of the Game in Vietnam: How Amendments to Customs Legislation Are Changing Strategies for Russian E-commerce
Vietnam is tightening control over intellectual property and e-commerce through amendments to Customs Legislation, creating new risks and opportunities for Russian entrepreneurs, requiring a reassessment of market entry and operational strategies.
Ho Chi Minh City's New Outlets: A Logistics Reboot and Challenges for Russian E-commerce in Vietnam
Ho Chi Minh City plans to create large-scale outlet centers in key transport hubs, promising to reshape Vietnam's logistics landscape and create new challenges and opportunities for Russian online retailers operating in the Southeast Asian market.
Вьетнамский рынок личной гигиены: $360 млн возможностей для российских брендов
{ "title": "Vietnam's Personal Care Market: $360 Million Opportunities for Russian Brands", "excerpt": "Vietnam's personal care market is projected to reach 9 trillion VND ($360 million) in 2026,