Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Mooncakes Brought Vietnamese Marketplaces 159 Billion Dong in a Month
In a month, Vietnamese shoppers spent nearly 159.3 billion dong on mid-autumn mooncakes on Shopee and TikTok Shop — a 61.7% year-over-year increase. We break down how a seasonal niche with a hard deadline works and what from this model can be applied to Russian marketplaces.
Vietnamese Brands on Marketplaces: What Russian Sellers Can Learn in 2026
Vietnam.vn breaks down how Vietnamese brands grow systematically on marketplaces: content, livestream infrastructure, review management, and partnerships. For Russian sellers, this is a ready-made model that can be transferred to Ozon and Wildberries this season.
The Vietnamese E-Commerce Model: What $32 Billion in Online Trade Growth Teaches Us
Vietnamese brands are growing online trade through expanding touchpoints and optimizing delivery. We examine what lessons this holds for Russian marketplace sellers and where they are already losing margin.
LazMall's 9-9 Mega Sale: What Asian Mechanics Offer Russian Sellers
LazMall increased transactions more than tenfold during the 9-9 mega sale in Vietnam. We break down the mechanics of Asian peak dates and apply them to preparation for sales on Wildberries, Ozon, and Yandex Market.
Vietnam Rewrites Trade Rules: What Awaits Russian E-Commerce After the Law on Commerce Amendments
Vietnam is amending the Law on Commerce 2005 amid foreign trade turnover exceeding $930 billion in 2025. We break down how the new penalty cap, the Law on E-commerce, and the revised Customs Law will affect procurement prices, logistics, and the margins of Russian sellers.
Shopee 9.9 Showed What Decides in Asian E-Com: Delivery Speed and Bulky Goods
Shopee's 9.9 sale in 2026 showed that shoppers in Southeast Asia are choosing fast delivery and bulky goods. For Russian sellers, this is a signal to recalculate logistics, packaging, and assortment for the new demand profile.
MoMo and Saigontourist: How the 'Payment + Tour Operator' Ecosystem Is Changing the Economics of Sales
MoMo and Saigontourist Travel have combined payment infrastructure with travel products, turning trip sales into an ecosystem deal. For Russian e-commerce, this is a clear example of how partnering with a payment player reduces customer acquisition cost and increases repeat purchases.
Vietnam Accelerates to 2035: What It Changes for Russian E-Commerce
Bain & Company, DBS Bank, and Vriens & Partners forecast that the six largest Southeast Asian economies will grow 4.8% annually through 2035, with Vietnam named the region's fastest-growing economy. For Russian e-commerce, this is a signal to recalculate procurement costs and logistics: a Vietnamese supplier is becoming a real alternative to a Chinese one.
Seven Mistakes Foreigners Make in Vietnam: A Tax Risk Map for Russian E-Commerce
Vietnam Briefing analyzed seven typical tax and compliance mistakes made by foreigners in Vietnam. For Russian e-commerce entrepreneurs, this is a risk map: from fines and account blocking to supply disruptions to marketplaces.
Shopee Slashed Delivery Times Fivefold: What Russian Marketplaces Can Learn from Vietnam
Shopee recorded a fivefold increase in one-hour express orders and an eightfold increase in large-item deliveries during 9/9. We break down why delivery speed and handling oversized goods are becoming the main competitive weapons for marketplaces and what Russian brands should do about it.
Vietnam Logistics in 2026: What a National Office and Database Will Deliver for Russian Sellers
Vietnam's Ministry of Industry and Trade is advancing a national logistics office and a unified database. We break down how this will change timelines, costs, and supply chain transparency for Russian sellers working with Asian factories.
Vietnam Rewrites the Rules for Small Business: What It Means for Russian Sellers
Since July 1, 2026, Vietnam has an updated E-Commerce Law. I break down how the new rules change procurement costs and why gray schemes no longer work.