Market Entry

Market entry strategies for foreign companies in Vietnam

25 articles

Market Entry

B2B Sales in Vietnam: Strategies for Reaching Corporate Clients

Strategies for Russian companies entering the Vietnamese B2B market: an analysis of regulatory, operational, and economic aspects, as well as cooperation models for long-term success.

7 min read
Market Entry

Manufacturing Localization in Vietnam: Partner Sourcing and Quality Control

A practical guide to effective manufacturing or assembly localization in Vietnam, covering partner sourcing and verification, quality control organization, and cost optimization.

5 min read
Market Entry

Building a Local Sales Team in Vietnam: Who to Hire and How to Motivate

This article provides a guide to building an effective sales team in Vietnam. It covers key employee profiles, recruitment methods, training, and motivation systems, all adapted to local specifics.

6 min read
Market Entry

Access to Government Programs and Subsidies for Foreign Companies in Vietnam: A Pragmatic Analysis

This article analyzes the opportunities and practical mechanisms for foreign companies to access government programs and subsidies in Vietnam, offering a pragmatic perspective on the process and risk assessment.

6 min read
Market Entry

Last-Mile Logistics in Vietnam: Building an Efficient Delivery Network for Businesses

This article explores key aspects of organizing delivery from the warehouse to the end customer in Vietnam, including contractor selection, routing, and cost optimization in both urban and rural areas.

5 min read
Market Entry

Low-Budget Marketing in Vietnam: First Steps to Customer Acquisition

Practical strategies and tools for initial marketing and brand awareness building in Vietnam on a limited budget, beyond marketplaces. This article helps entrepreneurs effectively utilize local platforms and channels.

6 min read
Market Entry

Brand Protection in Vietnam: Trademark Registration Before Launch

This article provides a step-by-step action plan for the legal protection of your brand and products in Vietnam, focusing on trademark registration before sales begin. It covers key stages, timelines, costs, common mistakes, and the economic pragmatism of the process.

7 min read
Market Entry

Guidelines for First Import: Customs Clearance in Vietnam

Initial customs clearance for goods entering Vietnam demands a systematic approach. This article outlines key documentation requirements, operational stages, and potential risks for first-time importers, helping to prevent delays and financial losses.

7 min read
Market Entry

Vietnam: Your First Hires. Selection, Recruitment, Legal Compliance

This article details a methodology for identifying critical roles for a swift business launch in Vietnam. It covers the process of sourcing local candidates and the legal frameworks required for compliant employment relationships with your foundational team.

6 min read
Market Entry

Working Payment Schemes in Vietnam for Online Businesses

For online businesses to successfully enter the Vietnamese market, a pragmatic understanding and establishment of effective payment reception systems are crucial, taking into account local specificities and minimizing operational risks.

5 min read
Market Entry

Pilot Launch in Vietnam: How to Conduct Test Marketing with Minimal Risks

An overview of methodologies and strategies for conducting test launches (pilot projects) in Vietnam to assess market potential and minimize financial risks before a full-scale entry. The article covers key stages, metrics, and approaches to interpreting results.

6 min read

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