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Latest news on Vietnam e-com and marketplaces
145 articles
Ho Chi Minh City Targets $19B FDI: What It Means for Russian Sellers
Ho Chi Minh City is targeting $19 billion in FDI for 2026, and the plan is already ahead of schedule after eight months. For a Russian seller, this is not about cheap sourcing but about rising rent, wages, and competition for factories — contracts should be locked in now.
Ho Chi Minh City Turns to Finished Goods: What the 90% Processing Target in Exports Means for Russian E-Commerce
Ho Chi Minh City plans to raise the share of processed products in exports above 90% by 2030 while growing shipments by 10–11% per year. For Russian e-commerce, this is a signal: cheap blanks are going away, and the winners will be those who restructure procurement toward finished goods with documents.
Vietnam Rewrites Its Food Law: What It Means for Delivery and Marketplaces
Vietnam is introducing Decree No. 46/2026 on food safety, which obliges marketplaces and sellers to declare goods and implement HACCP/ISO 22000 by the end of 2026. We analyze the risks this creates for Russian e-com and how to restructure a strategy for entering the Vietnamese market.
Vietnam as the EU's ASEAN Hub: What It Changes for Russian E-Commerce
The EU is expanding its presence in Vietnam: €76 billion in trade turnover in 2025, logistics investments, and the EuroCham index at a seven-year high. I break down why this simultaneously raises the bar and narrows the entry window for Russian sellers in sourcing.
Cross-Border QR in Vietnam: What It Changes for Russian E-Commerce in Asia
Vietnam has connected cross-border QR payments to UnionPay, Alipay, and WeChat Pay, and launched bilateral schemes with Singapore and Korea. For Russian e-commerce, this lowers the barrier to entering the Vietnamese market and changes the economics of payment acceptance in Southeast Asia.
Mooncakes Brought Vietnamese Marketplaces 159 Billion Dong in a Month
In a month, Vietnamese shoppers spent nearly 159.3 billion dong on mid-autumn mooncakes on Shopee and TikTok Shop — a 61.7% year-over-year increase. We break down how a seasonal niche with a hard deadline works and what from this model can be applied to Russian marketplaces.
Vietnamese Brands on Marketplaces: What Russian Sellers Can Learn in 2026
Vietnam.vn breaks down how Vietnamese brands grow systematically on marketplaces: content, livestream infrastructure, review management, and partnerships. For Russian sellers, this is a ready-made model that can be transferred to Ozon and Wildberries this season.
The Vietnamese E-Commerce Model: What $32 Billion in Online Trade Growth Teaches Us
Vietnamese brands are growing online trade through expanding touchpoints and optimizing delivery. We examine what lessons this holds for Russian marketplace sellers and where they are already losing margin.
LazMall's 9-9 Mega Sale: What Asian Mechanics Offer Russian Sellers
LazMall increased transactions more than tenfold during the 9-9 mega sale in Vietnam. We break down the mechanics of Asian peak dates and apply them to preparation for sales on Wildberries, Ozon, and Yandex Market.
Vietnam Rewrites Trade Rules: What Awaits Russian E-Commerce After the Law on Commerce Amendments
Vietnam is amending the Law on Commerce 2005 amid foreign trade turnover exceeding $930 billion in 2025. We break down how the new penalty cap, the Law on E-commerce, and the revised Customs Law will affect procurement prices, logistics, and the margins of Russian sellers.
Shopee 9.9 Showed What Decides in Asian E-Com: Delivery Speed and Bulky Goods
Shopee's 9.9 sale in 2026 showed that shoppers in Southeast Asia are choosing fast delivery and bulky goods. For Russian sellers, this is a signal to recalculate logistics, packaging, and assortment for the new demand profile.
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