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Latest news on Vietnam e-com and marketplaces
48 articles
A New Era in Marketing: Why Brand Awareness is Key to Success on Russian Marketplaces in 2026
Global marketing leaders are discussing a shift from 'last click' attribution to brand awareness as a key effectiveness metric. This transition is critically important for Russian e-commerce entrepreneurs aiming to reduce customer acquisition costs and boost loyalty on competitive marketplaces by 2026.
The Lazada Phenomenon in Vietnam: A Strategic Look at the E-commerce Market for Russian Businesses
The Vietnamese e-commerce market continues to show explosive growth, evidenced by an almost fourfold increase in Lazada's GMV during the 6/6 sale in 2026. This success opens significant opportunities for Russian entrepreneurs seeking new horizons for expansion.
Tax Incentives in Vietnam: How VCCI's Proposals Could Change the Game for Russian E-commerce
VCCI proposed 11 recommendations to support SMEs, including expanding tax incentives for medium-sized manufacturing companies, which could significantly reduce the cost of Vietnamese products and increase competitiveness for Russian e-commerce suppliers.
The Dominance of Authentic Products in E-commerce: A New Reality and Strategy for Russian Sellers
The dominance of authentic products is becoming a global e-commerce trend, as evidenced by news from Vietnam. This directly impacts the strategies of Russian sellers, requiring them to shift towards transparency, branding, and authenticity guarantees for sustainable growth in a changing market.
A New Era for Vietnamese Retail: How Offline Expansion by Kim Oanh Group and Central Retail is Changing the Game for Russian Online Sellers
The strategic partnership between Kim Oanh Group and Central Retail Vietnam to develop urban retail infrastructure in Vietnam is significantly transforming the market landscape, creating both new challenges and opportunities for Russian online sellers, necessitating adaptation to an omnichannel reality and enhanced localization.
Vietnam as a Strategic Bridge: New Opportunities for Russian Business in ASEAN Logistics and E-commerce
Vietnam is strengthening its position as a key logistics and trade hub, opening up unique opportunities for Russian e-commerce companies to optimize imports from ASEAN and effectively enter the dynamic Southeast Asian market.
The Global Fight Against Counterfeiting Intensifies: Lessons for Russian E-commerce from Vietnam
A recent charge against a store owner in Vietnam for selling fake luxury eyeglasses signals an escalation in global anti-counterfeiting measures, posing new risks for Russian online sellers, especially those working with Asian suppliers. It is critically important for entrepreneurs to strengthen due diligence and supplier vetting to minimize legal and reputational risks.
Vietnamese E-commerce in FDI Spotlight: New Horizons for Russian Business Towards 2045
Vietnam's Politburo has issued a new resolution aimed at significantly increasing the share of foreign capital in the economy by 2045, opening new horizons and challenges for Russian e-commerce entrepreneurs eyeing the Vietnamese market.
Vietnam's Stricter Consumer Protection Rules: What This Means for Russian E-commerce Companies?
Vietnam is actively strengthening its consumer protection legislation in the digital space, creating new challenges and opportunities for Russian e-commerce companies looking to expand into this dynamic market.
Haiphong: How Vietnam's New Development Model Will Unlock New Horizons for Russian E-commerce
Haiphong, Vietnam's key port city, is transitioning to a new development model set to significantly optimize logistics chains, expand opportunities for sourcing manufacturing partners, and open up new export markets — all critically important for Russian e-commerce entrepreneurs. This change will directly impact costs and delivery times, revealing new growth points for businesses in the near future.
Vietnam's Green Imperative: How the National Council for Sustainable Development's Decisions Will Reshape Russian E-commerce
Vietnam is elevating sustainable development to a high state priority, a move set to directly impact regulatory landscapes, supply chains, and consumer preferences, profoundly affecting Russian e-commerce businesses operating within the country.
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