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Latest news on Vietnam e-com and marketplaces

99 articles

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Logistics for Russian E-commerce Sellers in Vietnam: Cost Optimization and Strategies for 2026

Vietnam's e-commerce logistics market is rapidly growing, creating both opportunities and challenges for Russian sellers. Understanding current costs and trends is critical for successful business scaling in the region.

4 min read
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Vietnam Opens Doors: How the New Tax Threshold Stimulates the Arrival of Russian E-commerce Players

The Vietnamese Ministry of Finance proposes raising the income threshold for a 30% personal income tax reduction to $381,000 for 2026-2027. This creates significant advantages for Russian e-commerce companies seeking expansion and cost optimization in the dynamic Vietnamese market.

5 min read
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Boosting Digitalization of Asian SMEs: How Shopee is Changing the Game for Russian Sellers

Vietnamese SMEs are actively developing digital capabilities with Shopee's support, moving beyond simple online selling. This intensifies competition in the global market and requires immediate action from Russian e-commerce entrepreneurs to enhance their own digital competence.

4 min read
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OnPoint Shifts Focus: How the Transformation of a Vietnamese E-commerce Partner Will Impact Russian Sellers

Vietnamese e-commerce giant OnPoint is changing its strategy from an "enabler" to a "growth partner," signaling the maturity of Asian online markets and posing new challenges for Russian sellers, requiring deeper strategic partnership and investment in local marketing.

5 min read
News

Apple in Vietnam: Lessons for Russian E-commerce Players in Asia

Apple has achieved significant success in the Vietnamese e-commerce market, earning over 4 trillion Dong, which highlights the importance of adaptation and integration into local digital ecosystems for Russian companies looking to expand into Asia.

3 min read
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Slimaura Care x3 Lessons: How Russian Dietary Supplements Can Avoid Regulatory Traps on Asian Marketplaces

Vietnam's Ministry of Health demanded the removal of the Slimaura Care x3 dietary supplement from Lazada and Shopee. This incident serves as a crucial reminder for Russian dietary supplement sellers about the criticality of strict adherence to local legislation and compliance when entering Asian marketplaces to avoid losses and reputational risks.

4 min read
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100 Hours of Continuous Broadcast: How Vietnamese Live Streams Scale Trade and What Russian E-commerce Can Learn

Vietnamese e-commerce demonstrates high efficiency in Live streams, including hundred-hour marathons, which significantly increase product deliveries across the country. Russian online retailers should study this experience to scale their presence in Asian markets and optimize imports from Vietnam.

5 min read
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Vietnam Tightens Customs Control: New Challenges and Opportunities for Russian E-commerce

Vietnam is tightening customs control, which creates new challenges and opportunities for Russian sellers using the country as a transit hub or sales market. Adapting to new rules is critical to minimizing risks and successfully operating in the region.

4 min read
News

Korean GTEP's Success in Vietnam: Lessons for Russian E-commerce

The successful entry of the Korean HUFS GTEP project into the Vietnamese market demonstrates effective strategies for international expansion, offering valuable lessons and recommendations for Russian e-commerce companies seeking to master the promising Southeast Asian market.

5 min read
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Vietnam E-commerce Market: Success Lessons from Korean HUFS GTEP Group for Russian Entrepreneurs

The HUFS GTEP project group successfully entered the Vietnamese market, demonstrating the importance of localization and partnerships. This case offers valuable lessons for Russian e-commerce entrepreneurs, highlighting key success factors in one of Southeast Asia's most dynamically developing economies.

5 min read
News

Viettel on TikTok Shop: How a Telecom Giant Wins in Video Commerce and What it Means for Businesses

Vietnamese telecom giant Viettel was recognized as an “Outstanding Seller” at the TikTok Shop Summit Vietnam 2026, demonstrating the success of large brands in video commerce. This is an important signal for entrepreneurs about the need to master new promotion strategies on marketplaces.

4 min read

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