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Latest news on Vietnam e-com and marketplaces

145 articles

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TikTok Shop and Vietnam: A New Frontier for Russian E-com — Exploring Opportunities and Risks

Vietnam launches the "Beyond Vietnam" program with TikTok Shop, opening new opportunities for Russian e-com entrepreneurs. We explore how to leverage this chance and what risks to consider.

4 min read
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Lazada Launches 9-9 Super Sale: How It Will Impact the Strategy of Russian Entrepreneurs in Vietnam

Lazada launches the 9-9 Brand Super Sale, a significant event for Vietnamese e-commerce. Russian entrepreneurs should consider this trend when entering the Vietnamese market to adjust their promotion strategies.

4 min read
News

Vietnam's Economic Outlook for Russian E-commerce: An Analysis of August 2026 Indicators

The Vietnamese economy demonstrates sustained growth in August 2026, creating new opportunities and challenges for Russian e-commerce, requiring entrepreneurs to proactively adapt strategies and carefully monitor local trends.

4 min read
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The Low-Price Phenomenon: How Vietnamese Goods are Changing the Russian E-commerce Landscape

Imported goods from Vietnam on e-commerce platforms are demonstrating surprisingly low prices, creating new challenges and opportunities for Russian e-commerce, forcing a re-evaluation of strategies and a search for unique competitive advantages.

4 min read
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Shopee’s Lesson: How Vietnam’s Health Product Regulations Impact Russian E-commerce Entrepreneurs in Southeast Asia

Shopee’s recent mandate to remove 11 health products from sale in Vietnam highlights stringent regulatory control in Southeast Asia. This signals to Russian e-commerce entrepreneurs the need for thorough product and documentation checks before entering new markets, especially in sensitive product categories.

4 min read
News

Tightening Regulations in Southeast Asia: Shopee's Lesson and Risks for Russian Sellers

Vietnam's Food Safety Department mandated Shopee to remove 11 non-compliant products, serving as a critical signal for Russian sellers to thoroughly prepare for stringent regulations on Asian marketplaces.

4 min read
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The Mooncake Phenomenon: How Russian Entrepreneurs Can Monetize Seasonal Demand on Marketplaces

A sharp surge in demand for mooncakes on Shopee in Vietnam ahead of the Mid-Autumn Festival in August 2026 showed how cultural traditions shape peak seasonal demand. This is a relevant lesson for Russian entrepreneurs on monetizing national holidays on marketplaces.

4 min read
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Vietnam Changes Course: From Quantity to Quality of Investments – New Opportunities for Russian E-commerce

Vietnam's Prime Minister urges investors to prioritize quality and technology, signaling a shift in the country's economic strategy. This creates both challenges and new opportunities for Russian e-commerce entrepreneurs working with Vietnamese suppliers, requiring a reevaluation of approaches to sourcing goods and partnerships.

4 min read
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Vietnam Financial Hub: New Horizons for Russian E-commerce in Southeast Asia

Vietnam is launching a new international financial center with tax incentives and simplified regulations. This opens up significant opportunities for Russian e-commerce entrepreneurs looking to optimize their operations and expand their presence in Southeast Asia.

4 min read
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New Wave of Competition: How the Digitalization of Vietnamese OCOP Products is Changing the Market for Russian E-commerce

Vietnamese OCOP products from the Mekong Delta are actively entering digital platforms, expanding markets and creating a new competitive environment. This is important for Russian e-commerce entrepreneurs, who will need to adapt their sales strategies and seek new niches amidst intensifying global competition.

4 min read
News

New Rules of the Game in Vietnam: How Amendments to Customs Legislation Are Changing Strategies for Russian E-commerce

Vietnam is tightening control over intellectual property and e-commerce through amendments to Customs Legislation, creating new risks and opportunities for Russian entrepreneurs, requiring a reassessment of market entry and operational strategies.

4 min read
News

Ho Chi Minh City's New Outlets: A Logistics Reboot and Challenges for Russian E-commerce in Vietnam

Ho Chi Minh City plans to create large-scale outlet centers in key transport hubs, promising to reshape Vietnam's logistics landscape and create new challenges and opportunities for Russian online retailers operating in the Southeast Asian market.

4 min read

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