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Latest news on Vietnam e-com and marketplaces
145 articles
Вьетнамский рынок личной гигиены: $360 млн возможностей для российских брендов
{ "title": "Vietnam's Personal Care Market: $360 Million Opportunities for Russian Brands", "excerpt": "Vietnam's personal care market is projected to reach 9 trillion VND ($360 million) in 2026,
Vietnam's Back-to-School Expands: Large-Sized Goods Open New Niches for Russian E-commerce
Vietnam's 'back-to-school' market in 2026 shows growing demand for large-sized goods like furniture and electronics for studying. This opens up promising but logistically and marketing-demanding niches for Russian e-commerce entrepreneurs.
Vietnam's Pet Market as a Mirror of Global Trends: Lessons for Russian E-commerce
Vietnam's pet market shows increasing owner spending on pets and a shift to online sales. This is an important signal for Russian e-commerce entrepreneurs, indicating the need to adapt product assortments, sales channels, and export strategies.
New Horizons: How Affluent Vietnamese Are Changing Priorities and Opening Niches for Russian E-commerce
Affluent Vietnamese are shifting their financial priorities, moving from wealth accumulation to its preservation and management. This creates new opportunities for Russian e-commerce entrepreneurs in premium services, long-term investments, and specialized goods that meet demands for quality and future planning.
Lazada's Fine in Vietnam: Lessons for Russian Sellers in Southeast Asian Markets
Lazada was fined over $13,000 in Vietnam for misleading consumers, a serious signal for Russian sellers to carefully comply with local legislation and ensure transparency in Southeast Asian markets.
Vietnam as a Gateway to Europe: Opportunities for Russian Exporters Amidst EVFTA Advantages
Vietnam's advantages under the EVFTA agreement create pressure on Thai exporters, while opening up strategic opportunities for Russian companies to use Vietnam as a gateway to the European market.
New Horizons for Russian E-commerce: How the China-ASEAN Trade Boom Is Changing the Game
Trade between China and ASEAN grew to $643.2 billion in the first half of 2026, opening new opportunities for Russian e-commerce entrepreneurs in diversifying supplies and entering markets, while also creating potential risks of increased competition.
Online Streams Under Scrutiny: How Russian E-commerce Entrepreneurs Can Avoid Blocks for Unfair Advertising
Sellers in Vietnam are facing live stream blocks for using excessive laudatory phrasing. This is an important signal for Russian e-commerce entrepreneurs to review their marketing strategies in live commerce to avoid similar problems with regulators and platforms.
Vorwerk in Ho Chi Minh City: Lessons for Russian Expansion in Southeast Asia
German manufacturer Vorwerk opened an office in Ho Chi Minh City, launching Thermomix TM7 and a full infrastructure in Vietnam. This move provides valuable lessons for Russian e-commerce expansion into Southeast Asia, emphasizing the importance of localization and service.
Vietnam: FDI and Techcombank Unlock New Horizons for Russian E-commerce
The Vietnamese market attracts foreign investment and enhances its financial infrastructure, opening new opportunities for Russian e-commerce despite increasing competition.
Vietnamese E-commerce: 19% Growth – New Horizons for Russian Business
The Vietnamese e-commerce market is projected to grow by 19% in the first half of 2026, creating unique opportunities and challenges for Russian entrepreneurs seeking expansion in Southeast Asia.
Logistics for Russian E-commerce Sellers in Vietnam: Cost Optimization and Strategies for 2026
Vietnam's e-commerce logistics market is rapidly growing, creating both opportunities and challenges for Russian sellers. Understanding current costs and trends is critical for successful business scaling in the region.
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