WHAT HAPPENED
According to Vietnam Briefing, the e-commerce logistics market in Vietnam continues to show active growth and is transforming under the influence of intensifying competition and rising consumer expectations. The primary focus is on cost optimization, accelerated delivery, and increased efficiency of logistics chains. This is due to e-commerce being one of Vietnam's most dynamic economic sectors, attracting significant investment and new players.
Analysts note that the current market landscape is characterized by high fragmentation, where local logistics companies are actively developing alongside large international operators. Important trends include the implementation of digital technologies, automation of warehouse processes, and the expansion of the "last mile" delivery network, especially in remote and rural areas. Logistics costs remain a key factor for e-commerce companies, and finding a balance between speed, reliability, and price is a priority for all market participants.
WHAT THIS MEANS
For Russian e-commerce sellers considering Vietnam as a promising market for expansion, the news of the dynamic development of the logistics sector presents both a challenge and an opportunity. On one hand, growing competition among logistics providers can lead to lower prices and higher service quality, which is beneficial for new players. On the other hand, the complexity of choosing a reliable partner and the need for a deep understanding of local specifics can become serious barriers.
Successful entry into the Vietnamese market requires not only a competitive product but also a carefully thought-out logistics strategy. The high expectations of Vietnamese consumers regarding delivery speed (often same-day or next-day) dictate the need to work with providers that have a developed network and efficient management systems. Ignoring these aspects can lead to loss of customer loyalty and significant operational costs.
A key point is understanding the cost structure. Logistics in Vietnam includes not only international delivery but also customs clearance, warehousing services, fulfillment, and "last mile" delivery. Optimizing each of these stages is critically important for maintaining competitive product pricing. Cooperation with local experts or consulting companies specializing in the Vietnamese market can significantly simplify this process.
VIETSMART EXPERT COMMENTARY
As a Russian entrepreneur aiming to enter the Vietnamese market, we would focus on building a hybrid logistics model, combining the advantages of international and local providers. This will minimize risks and ensure flexibility. The priority would be to find a reliable fulfillment partner who can handle not only storage and order picking but also ensure efficient "last mile" delivery, and, very importantly, handle returns and Cash on Delivery (COD), which remains very popular in Vietnam. In 2026, data suggests that the digitalization of logistics continues to gain momentum, so choosing a partner with developed IT solutions for tracking and managing orders will be critical.
CONCLUSIONS AND WHAT TO DO
- In-depth Market Analysis and Partner Selection: Conduct a thorough analysis of Vietnamese logistics providers, focusing on their experience with e-commerce, geographical coverage, technological capabilities, and the availability of fulfillment centers. Prioritize companies offering comprehensive solutions and transparent pricing, relevant for 2025-2026.
- Understanding Regulatory Nuances: Study current customs regulations and import requirements for goods into Vietnam. Work with partners experienced in customs clearance to avoid delays and additional costs. Clarify all procedures in accordance with the latest legislative changes.
- "Last Mile" Optimization: Consider the high importance of "last mile" delivery for Vietnamese consumers. Develop a strategy that includes fast delivery, tracking capabilities, and convenient order pickup options, possibly through pickup points or partner networks.
- Cash on Delivery (COD) Management: Since a significant portion of purchases in Vietnam are paid via COD, ensure that your logistics partner can efficiently process COD payments and remit funds in a timely manner.
- Leveraging Technology and Data: Implement modern IT solutions for inventory management, shipment tracking, and logistics data analysis. This will enable informed decision-making, route optimization, and overall supply chain efficiency. Invest in systems that provide transparency and control at every stage.
Source: Vietnam Briefing as of August 10, 2026