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Latest news on Vietnam e-com and marketplaces
99 articles
Consolidation of Power: What the Shopee Forum Reveals About Global Trends for Wildberries and Ozon
The Shopee forum, aimed at developing the e-commerce ecosystem, highlights a global trend among marketplaces: the consolidation of power and increased seller dependency. Russian entrepreneurs on Wildberries and Ozon should critically evaluate these initiatives and build diversification strategies to minimize risks.
Vietnam's "Silver Economy": New Horizons for Russian E-commerce in 2026
The Vietnamese government is launching a large-scale program to develop the "silver economy," transforming demographic challenges into economic opportunities. This creates unique prospects for Russian e-commerce entrepreneurs interested in the segment of goods and services for Vietnam's elderly population.
AI Revolution in Vietnam's Public Services: Strategic Impact on Russian E-commerce and Logistics by 2026
The launch of AI-powered digital public service stations in Da Nang on June 22, 2026, marks a significant step for Vietnam towards digitalization. This event promises to considerably accelerate administrative processes, creating new opportunities for Russian e-commerce companies in logistics, customs, and overall business operations in the region.
Bac Ninh FTZ: A New Logistics Mecca for Russian E-commerce in Vietnam
Vietnam's Bac Ninh province plans to establish a large-scale integrated Free Trade Zone (FTZ) spanning 5,000 hectares, linked to the new Gia Binh International Airport. This opens new prospects for Russian e-commerce companies to optimize logistics, diversify production, and expand their presence in Southeast Asia.
A New Era in Marketing: Why Brand Awareness is Key to Success on Russian Marketplaces in 2026
Global marketing leaders are discussing a shift from 'last click' attribution to brand awareness as a key effectiveness metric. This transition is critically important for Russian e-commerce entrepreneurs aiming to reduce customer acquisition costs and boost loyalty on competitive marketplaces by 2026.
The Lazada Phenomenon in Vietnam: A Strategic Look at the E-commerce Market for Russian Businesses
The Vietnamese e-commerce market continues to show explosive growth, evidenced by an almost fourfold increase in Lazada's GMV during the 6/6 sale in 2026. This success opens significant opportunities for Russian entrepreneurs seeking new horizons for expansion.
Tax Incentives in Vietnam: How VCCI's Proposals Could Change the Game for Russian E-commerce
VCCI proposed 11 recommendations to support SMEs, including expanding tax incentives for medium-sized manufacturing companies, which could significantly reduce the cost of Vietnamese products and increase competitiveness for Russian e-commerce suppliers.
The Dominance of Authentic Products in E-commerce: A New Reality and Strategy for Russian Sellers
The dominance of authentic products is becoming a global e-commerce trend, as evidenced by news from Vietnam. This directly impacts the strategies of Russian sellers, requiring them to shift towards transparency, branding, and authenticity guarantees for sustainable growth in a changing market.
A New Era for Vietnamese Retail: How Offline Expansion by Kim Oanh Group and Central Retail is Changing the Game for Russian Online Sellers
The strategic partnership between Kim Oanh Group and Central Retail Vietnam to develop urban retail infrastructure in Vietnam is significantly transforming the market landscape, creating both new challenges and opportunities for Russian online sellers, necessitating adaptation to an omnichannel reality and enhanced localization.
Vietnam as a Strategic Bridge: New Opportunities for Russian Business in ASEAN Logistics and E-commerce
Vietnam is strengthening its position as a key logistics and trade hub, opening up unique opportunities for Russian e-commerce companies to optimize imports from ASEAN and effectively enter the dynamic Southeast Asian market.
The Global Fight Against Counterfeiting Intensifies: Lessons for Russian E-commerce from Vietnam
A recent charge against a store owner in Vietnam for selling fake luxury eyeglasses signals an escalation in global anti-counterfeiting measures, posing new risks for Russian online sellers, especially those working with Asian suppliers. It is critically important for entrepreneurs to strengthen due diligence and supplier vetting to minimize legal and reputational risks.
Vietnamese E-commerce in FDI Spotlight: New Horizons for Russian Business Towards 2045
Vietnam's Politburo has issued a new resolution aimed at significantly increasing the share of foreign capital in the economy by 2045, opening new horizons and challenges for Russian e-commerce entrepreneurs eyeing the Vietnamese market.
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