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Latest news on Vietnam e-com and marketplaces
145 articles
A Vietnamese Lesson for Russian E-commerce: How TikTok is Boosting Regional Products and What It Means for Russia
TikTok's success in Vietnam, driving regional product sales through social commerce, offers valuable insights for Russian e-commerce, revealing new scaling opportunities for local producers and platforms.
Vietnamese E-commerce: Daily Spending of 1.6 Trillion VND Unlocks New Horizons for Russian Sellers
Vietnamese consumers spend over 1.6 trillion VND daily on online purchases, positioning Vietnam's e-commerce market as one of the most dynamic and attractive for Russian sellers seeking international expansion and diversification.
Tax Labyrinths of the Digital Economy: Vietnam's Lessons for Russian Online Entrepreneurs
Vietnamese tax authorities are exploring approaches to taxing hybrid online businesses that combine marketplace sales and affiliate marketing. This is a crucial signal for Russian entrepreneurs about the need for meticulous tax planning and accounting for all income sources amidst increasing digital oversight.
Vietnam-Cambodia Expressway: How a $650M Investment Could Transform Logistics for Russian E-commerce in SEA
Vietnam's Gia Lai province proposes a $650 million expressway connecting central Vietnam to Cambodia, promising to significantly reduce transit times and unlock new opportunities for Russian online entrepreneurs in Southeast Asia.
Apostille in Vietnam: New 2026 Regulations and Their Impact on Russian E-commerce
Vietnam has released updated guidelines for the apostille certification of public documents, directly impacting timelines, costs, and legal aspects for Russian e-commerce importers and partners.
Immersive Marketing and Community Building: How Russian E-commerce Can Adopt Coca-Cola's Experience from the 2026 World Cup
Coca-Cola successfully hosted a 24-hour festival during the FIFA World Cup 2026™, creating a deeply immersive experience. Russian e-commerce players should adopt these principles of community building and emotional engagement, adapting them to their online strategies and budget constraints to enhance customer loyalty and involvement.
Remittances to Ho Chi Minh City: A Catalyst for Vietnam's E-commerce Growth for Russian Entrepreneurs
Ho Chi Minh City received over $4 billion in remittances in the first half of 2026, significantly boosting purchasing power and transforming Vietnam's e-commerce market, opening new promising niches for Russian entrepreneurs.
New Land Valuation Rules in Vietnam: A Blow to Russian E-commerce Logistics?
Vietnam is strengthening its land valuation system, which directly impacts the cost of property leasing and acquisition. These changes will require Russian e-commerce companies to revise their logistics strategies and budgets to maintain competitiveness in the growing Asian market by 2026.
Integrated Product Launches on Marketplaces: A Revenue Growth Strategy for 2026
Recent news from Vietnam indicates significant revenue growth driven by an integrated product launch model on e-commerce platforms, highlighting the critical importance of a comprehensive approach for Russian sellers aiming to optimize resources and boost profits in 2026.
Vietnam Shifts from Quantity to Quality: What Does This Mean for Russian E-commerce Procurement?
Vietnam, demonstrating high GDP growth in the first half of 2026, is transitioning from a quantitative to a qualitative economic model, as recommended by the ADB. This will inevitably impact procurement prices, assortment, and logistics chains for Russian e-commerce entrepreneurs, opening new opportunities for importing high-quality products.
Vietnam Lifts Barriers: New Horizons for Russian E-commerce and Logistics in 2026
The Vietnamese government, led by Prime Minister Le Minh Hung, has announced an initiative to remove administrative barriers, creating significant opportunities for logistics optimization, reduced market entry costs, and increased market attractiveness for Russian e-commerce companies.
Shoppertainment in 2026: Shopee Live's Success as a Benchmark for Russian E-commerce
The success of the "Island of Beauty Queens" show on Shopee Live in Vietnam in July 2026 launched the "shoppertainment" trend. For Russian e-commerce entrepreneurs, this presents a strategic opportunity to rethink their approach to online sales by integrating entertaining content to boost audience engagement and loyalty.
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