WHAT HAPPENED
Vietnam is actively working to improve its legal framework for customs control, as evidenced by recent initiatives to tighten inspection procedures. This step is part of Vietnam's overall strategy to strengthen state governance, enhance the transparency and efficiency of customs operations, and combat smuggling and trade law violations. The focus is on more thorough inspection of goods, documents, and logistics processes.
Such changes affect the entire spectrum of foreign economic activity, from import and export to transit shipments. The goal of the Vietnamese authorities is to create a predictable and regulated business environment, while ensuring national security and the collection of customs duties. It is expected that the reforms will lead to stricter compliance by all market participants, which, in turn, may affect the speed and cost of logistics.
The implementation of new regulations is aimed at harmonizing Vietnamese legislation with international standards and WTO requirements, as well as increasing the country's investment attractiveness by establishing clearer and more transparent “rules of the game.” This is particularly relevant in the context of Vietnam's growing role as a key link in global and regional logistics chains.
WHAT IT MEANS
For Russian sellers who either already use Vietnam as a transit hub for goods destined for other Asian countries or plan to enter the Vietnamese e-commerce market, the tightening of Vietnam's customs rules brings both potential risks and new opportunities. In the short term, the main challenge is potential cargo delays and increased operational costs. Stricter checks may require more time for customs clearance and procedures, which is especially critical for perishable goods or goods with strict delivery deadlines, typical for e-commerce.
Increased attention to documentation will require Russian companies to be particularly diligent in preparing all necessary papers, including certificates of origin, licenses, and permits. Non-compliance or incompleteness of documents can lead to lengthy downtimes, fines, and even cargo confiscation. This necessitates strengthening internal control and interacting with reliable local partners who are well-versed in local regulatory specifics.
In the long term, increased transparency and predictability of customs procedures can benefit honest market participants. Reduced shadow economy and illegal imports will create a fairer competitive environment. For Russian e-commerce, this means that after a period of adaptation and establishing effective processes for interacting with Vietnamese customs, the risks of encountering dishonest competitors using grey schemes will be reduced. This opens up opportunities for sustainable and scalable growth in one of Southeast Asia's most dynamic markets.
Furthermore, Vietnam continues to demonstrate sustained economic growth, and its role as a regional manufacturing and logistics hub is strengthening. Despite tighter controls, the government is keen to maintain investment attractiveness, so it is expected that new rules will be implemented with business needs in mind, albeit with greater demands for compliance. Russian companies need to be prepared for increased compliance levels and invest in building reliable logistics chains.
VIETSMART EXPERT COMMENTARY
As a Russian entrepreneur entering the Asian market or using Vietnam as a transit hub, we would focus on proactive adaptation to the new realities. The first step should be a thorough review of current logistics schemes and vetting partners for their ability to meet tightened requirements. This is not the time to cut corners on expertise — investments in legal and customs consulting will pay off many times over, preventing costly mistakes.
The second key aspect is digital transformation and automation of document flow. The faster and more accurately you can provide the necessary information to customs authorities, the less likely delays will occur. Explore the possibilities of using electronic customs declarations and other digital tools that can speed up the control process.
Overall, the approach should be aimed at minimizing risks by increasing transparency and complying with all requirements. This will not only avoid problems but also build a reputation as a reliable partner, which is a valuable asset in any market.
CONCLUSIONS AND WHAT TO DO
- In-depth Analysis and Audit: Conduct a thorough audit of all logistics chains passing through Vietnam. Assess the risks associated with potential delays and additional costs due to increased customs control.
- Strengthening Compliance Processes: Develop and implement internal protocols for preparing and verifying all supporting documentation. Ensure that all certificates, licenses, and declarations comply with current Vietnamese legislation.
- Finding Reliable Local Partners: Establish or strengthen relationships with experienced local customs brokers and logistics companies who are well-versed in Vietnamese specifics and can quickly respond to changes.
- Investing in Technology and Training: Consider implementing IT solutions for automating document flow and cargo tracking. Provide staff training on new requirements and procedures to minimize human error.
- Diversification and Adaptability: If Vietnam is a critically important link, consider diversifying routes or having contingency plans. Be prepared to quickly adapt your strategy in case of unforeseen obstacles.
Source: Vietnam.vn from August 3, 2026