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Latest news on Vietnam e-com and marketplaces

145 articles

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MoMo and Saigontourist: How the 'Payment + Tour Operator' Ecosystem Is Changing the Economics of Sales

MoMo and Saigontourist Travel have combined payment infrastructure with travel products, turning trip sales into an ecosystem deal. For Russian e-commerce, this is a clear example of how partnering with a payment player reduces customer acquisition cost and increases repeat purchases.

6 min read
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Vietnam Accelerates to 2035: What It Changes for Russian E-Commerce

Bain & Company, DBS Bank, and Vriens & Partners forecast that the six largest Southeast Asian economies will grow 4.8% annually through 2035, with Vietnam named the region's fastest-growing economy. For Russian e-commerce, this is a signal to recalculate procurement costs and logistics: a Vietnamese supplier is becoming a real alternative to a Chinese one.

5 min read
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Seven Mistakes Foreigners Make in Vietnam: A Tax Risk Map for Russian E-Commerce

Vietnam Briefing analyzed seven typical tax and compliance mistakes made by foreigners in Vietnam. For Russian e-commerce entrepreneurs, this is a risk map: from fines and account blocking to supply disruptions to marketplaces.

6 min read
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Shopee Slashed Delivery Times Fivefold: What Russian Marketplaces Can Learn from Vietnam

Shopee recorded a fivefold increase in one-hour express orders and an eightfold increase in large-item deliveries during 9/9. We break down why delivery speed and handling oversized goods are becoming the main competitive weapons for marketplaces and what Russian brands should do about it.

4 min read
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Vietnam Logistics in 2026: What a National Office and Database Will Deliver for Russian Sellers

Vietnam's Ministry of Industry and Trade is advancing a national logistics office and a unified database. We break down how this will change timelines, costs, and supply chain transparency for Russian sellers working with Asian factories.

5 min read
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Vietnam Rewrites the Rules for Small Business: What It Means for Russian Sellers

Since July 1, 2026, Vietnam has an updated E-Commerce Law. I break down how the new rules change procurement costs and why gray schemes no longer work.

6 min read
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No More Anonymous Sellers on Marketplaces: What Vietnam's Decree 248/2026 Teaches

Vietnam has introduced mandatory electronic identification for sellers and livestreamers on marketplaces: from January 1, 2027, anonymous accounts will stop working. We analyze what this means for Russian entrepreneurs — rising entry costs, blocking risks, and how to prepare in advance.

6 min read
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Vietnam Tightens Customs: What the New Amendments Mean for Russian Marketplace Sellers

Vietnam has approved amendments to its Customs Law: e-commerce shipments are now under full control, including counterfeit checks. For Russian marketplace sellers, this means rising risks, delays, and higher entry costs.

5 min read
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TikTok Shop Removes Products at Vietnam Health Ministry's Request: What Russian Sellers Can Learn

Vietnam's Ministry of Health demanded the removal of Make Sense products from TikTok Shop, and the platform complied. We examine why Russian sellers cannot ignore local certificates and how TikTok Shop blocks affect the choice of sales channel in Asia.

5 min read
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Decree 169/2026: New Fines for Customs Violations in Vietnam and What It Means for Russian Importers

Vietnam's new decree tightens fines for customs violations. Learn how it will affect costs and risks for Russian sellers on marketplaces and what steps to take to protect your business.

3 min read
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Vietnam's Investment Policy 2026: What Changes for Russian E-commerce

Vietnam tightens requirements for foreign investment in e-commerce: minimum capital $100,000, data localization, and a 49% cap on foreign ownership. Russian entrepreneurs will need to adapt their market entry strategy.

4 min read
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Export via TikTok Shop from Vietnam to the US and China: What It Means for Russian E-commerce

Vietnamese manufacturers are actively exporting goods to the US and China via TikTok Shop, opening new opportunities and risks for Russian e-commerce entrepreneurs who should consider this trend in their strategy.

3 min read

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