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Latest news on Vietnam e-com and marketplaces

99 articles

News

Vietnam as a Gateway to the APAC Region: Lessons and Opportunities for Russian E-commerce Businesses

Vietnam is actively working to eliminate trade barriers, aiming to increase bilateral trade with New Zealand to $3 billion. This initiative creates unique opportunities for Russian e-commerce, allowing Vietnam to be leveraged as a hub for expansion into the Asia-Pacific markets.

4 min read
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Vietnam's E-commerce Boom: Lessons for Russian Retail

Vietnam's e-commerce is projected to show a threefold increase in online sales compared to traditional retail by 2026, indicating immense market potential. This opens new opportunities and presents challenges for scaling Russian e-commerce projects in Southeast Asia.

4 min read
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A Vietnamese Lesson for Russian E-commerce: How TikTok is Boosting Regional Products and What It Means for Russia

TikTok's success in Vietnam, driving regional product sales through social commerce, offers valuable insights for Russian e-commerce, revealing new scaling opportunities for local producers and platforms.

4 min read
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Vietnamese E-commerce: Daily Spending of 1.6 Trillion VND Unlocks New Horizons for Russian Sellers

Vietnamese consumers spend over 1.6 trillion VND daily on online purchases, positioning Vietnam's e-commerce market as one of the most dynamic and attractive for Russian sellers seeking international expansion and diversification.

5 min read
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Tax Labyrinths of the Digital Economy: Vietnam's Lessons for Russian Online Entrepreneurs

Vietnamese tax authorities are exploring approaches to taxing hybrid online businesses that combine marketplace sales and affiliate marketing. This is a crucial signal for Russian entrepreneurs about the need for meticulous tax planning and accounting for all income sources amidst increasing digital oversight.

5 min read
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Vietnam-Cambodia Expressway: How a $650M Investment Could Transform Logistics for Russian E-commerce in SEA

Vietnam's Gia Lai province proposes a $650 million expressway connecting central Vietnam to Cambodia, promising to significantly reduce transit times and unlock new opportunities for Russian online entrepreneurs in Southeast Asia.

4 min read
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Apostille in Vietnam: New 2026 Regulations and Their Impact on Russian E-commerce

Vietnam has released updated guidelines for the apostille certification of public documents, directly impacting timelines, costs, and legal aspects for Russian e-commerce importers and partners.

5 min read
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Immersive Marketing and Community Building: How Russian E-commerce Can Adopt Coca-Cola's Experience from the 2026 World Cup

Coca-Cola successfully hosted a 24-hour festival during the FIFA World Cup 2026™, creating a deeply immersive experience. Russian e-commerce players should adopt these principles of community building and emotional engagement, adapting them to their online strategies and budget constraints to enhance customer loyalty and involvement.

4 min read
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Remittances to Ho Chi Minh City: A Catalyst for Vietnam's E-commerce Growth for Russian Entrepreneurs

Ho Chi Minh City received over $4 billion in remittances in the first half of 2026, significantly boosting purchasing power and transforming Vietnam's e-commerce market, opening new promising niches for Russian entrepreneurs.

5 min read
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New Land Valuation Rules in Vietnam: A Blow to Russian E-commerce Logistics?

Vietnam is strengthening its land valuation system, which directly impacts the cost of property leasing and acquisition. These changes will require Russian e-commerce companies to revise their logistics strategies and budgets to maintain competitiveness in the growing Asian market by 2026.

5 min read
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Integrated Product Launches on Marketplaces: A Revenue Growth Strategy for 2026

Recent news from Vietnam indicates significant revenue growth driven by an integrated product launch model on e-commerce platforms, highlighting the critical importance of a comprehensive approach for Russian sellers aiming to optimize resources and boost profits in 2026.

5 min read
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Vietnam Shifts from Quantity to Quality: What Does This Mean for Russian E-commerce Procurement?

Vietnam, demonstrating high GDP growth in the first half of 2026, is transitioning from a quantitative to a qualitative economic model, as recommended by the ADB. This will inevitably impact procurement prices, assortment, and logistics chains for Russian e-commerce entrepreneurs, opening new opportunities for importing high-quality products.

5 min read

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