Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(121)
Launching a Store on Shopee and Lazada: A Strategic Approach for Russian Sellers in Vietnam
This article provides a step-by-step guide for Russian sellers looking to launch stores on Shopee and Lazada in Vietnam. It covers the pragmatics of market entry, operational aspects, process economics, and offers an action plan from pilot launch to full-scale operation.
Optimizing Logistics from Southeast Asia: Ho Chi Minh City as a New Hub for Russian E-commerce
Ho Chi Minh City, Vietnam's largest metropolis, is actively developing its maritime economy and logistics infrastructure, striving to become a key hub in Southeast Asia. This opens up unprecedented opportunities for Russian e-commerce entrepreneurs to reduce delivery times and costs, enhancing their competitiveness in a dynamic market.
Selecting a Legal Entity in Vietnam: A Guide to Rapid Market Entry
This article analyzes key aspects of choosing a legal entity for foreign businesses in Vietnam. It compares the most common structures, focusing on their applicability for rapid market entry. The material aims to provide practical guidance on registration and subsequent operational duties.
Choosing a Logistics Partner in Vietnam: Criteria and Contractor Vetting
This article offers a step-by-step guide to choosing a logistics partner in Vietnam, covering criteria for evaluating warehousing services, transportation, and customs clearance. The goal is to help importers and entrepreneurs develop a checklist for vetting reliable contractors and selecting the optimal provider.
Vietnam on the Cusp of Digital Transformation: New Horizons for Russian E-commerce
The partnership between Bithumb and SSI Digital to establish a digital asset exchange in Vietnam, amidst pilot regulation of digital assets, opens new, stable financial avenues for Russian e-commerce seeking alternatives to traditional channels.
Supply Chain Management in Vietnam: Optimizing from Procurement to End Consumer
An analysis of key aspects of supply chain management in Vietnam. This article examines localization, manufacturing, quality control, and distribution to build sustainable and cost-effective operational models.
Ho Chi Minh City: $5.6 Billion Investment – A Catalyst for Russian E-commerce and Logistics
Ho Chi Minh City is accelerating the deployment of $5.6 billion in public investments, promising a transformation of the region's infrastructure and logistics. This creates unprecedented opportunities for Russian e-commerce entrepreneurs looking to optimize supply chains and enter the dynamic Southeast Asian market.
Vietnam E-commerce: 148.6 Trillion VND and 46.6% Growth in Q1 2026
In Q1 2026, Vietnam's e-commerce market surged by 46.6%, reaching 148.6 trillion VND in sales, with official platform stores emerging as a key growth driver.
Intellectual Property Protection in Vietnam: Registration and Enforcement Measures
This material addresses the comprehensive framework for intellectual property protection in Vietnam. It details the processes for registering trademarks, patents, and copyrights, alongside strategies for enforcement and prevention of infringements.
Optimizing Product Certification Costs in Vietnam: Practical Insights
This article analyzes the cost structure of product certification and licensing in Vietnam, offering practical methods to reduce expenses without violating legal requirements. Entrepreneurs and managers will gain tools for effective budgeting.
Southeast Asian E-commerce 2026: A Flourishing Landscape of Opportunities for Russian Entrepreneurs
AFFiNCO's new 2026 report confirms the explosive growth of e-commerce in Southeast Asia, unveiling unique opportunities for Russian entrepreneurs aiming for international expansion and diversification.
What to Do When Product Certification is Rejected in Vietnam: A Step-by-Step Guide
An analysis of the reasons for product certification rejection in Vietnam, an algorithm for appeal procedures, and a plan for corrective actions for a successful re-submission. Optimizing the process of obtaining permits.