Vietnam Market Knowledge Hub

Analytics, guides, and practical materials for entering the Vietnamese market

Latest Materials(206)

Logistics

Cash-on-Delivery in Vietnam: Strategies for Cash Flow and Risk Management in E-commerce

Managing Cash-on-Delivery (COD) in Vietnam requires a systematic approach to fund collection, return processing, and minimizing non-delivery risks. Optimizing these processes is crucial for the financial stability and growth of e-commerce ventures.

7 min read
News

Risk Management: How Russian E-commerce Entrepreneurs Can Avoid Bank Account Closure in Vietnam

Vietnamese banks may soon be authorized to close accounts inactive for over three years. Russian e-commerce entrepreneurs must urgently reassess their bank account management strategies to mitigate operational risks and financial losses.

5 min read
Logistics

Packaging and Labeling of Goods for Import into Vietnam: Regulations and Requirements

This article thoroughly examines Vietnamese standards and requirements for packaging, labeling, and tagging of imported goods. The goal is to ensure full compliance with local regulations, avoiding delays, penalties, and damage during logistics.

7 min read
Business in Vietnam

Product Adaptation for the Vietnamese Market: From Design to Marketing

A practical guide to localizing products and services for the Vietnamese market, covering cultural, consumer, and regulatory specifics. This article is intended for marketplace sellers, product managers, marketers, and e-commerce companies planning to launch or expand their product lines in Vietnam.

6 min read
News

The 'New Game' in E-commerce: Lazada Vietnam's Lessons for Russian Online Sellers in 2026

The CEO of Lazada Vietnam has announced the start of a "new game" in the e-commerce market, signaling strategic shifts focused on deep personalization and technological innovation. This serves as a critical signal for Russian online sellers, highlighting the imperative to adapt business models to global trends to remain competitive in 2026.

4 min read
Business in Vietnam

Financial Reporting and Auditing in Vietnam: Compliance Practices for Foreign-Owned Companies

This article provides an expert analysis of accounting and financial reporting requirements, as well as mandatory audits for foreign-invested enterprises (FIEs) in Vietnam. Its goal is to offer business owners and financial executives clear guidance on ensuring legal compliance and minimizing risks.

5 min read
Marketplaces

Seller Rating on Lazada Vietnam: How to Boost Your Performance

Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.

5 min read
News

Strengthening Consumer Rights in Vietnam: Challenges and Opportunities for Russian E-commerce in 2026

Herbalife's active support for Vietnam Consumer Rights Day 2026 signals a growing priority for consumer protection in the country, creating new risks and strategic opportunities for Russian e-commerce businesses targeting this market.

5 min read
Marketplaces

Payments in Vietnam: How to Boost Sales Conversion on Marketplaces

Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.

6 min read
Certification

Post-Certification: Obligations and Market Surveillance for Products in Vietnam

Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.

7 min read
News

Vietnam SuperPort's Highest TAPA Certification: How Vietnam Bolsters Its Standing for Russian E-commerce and Mitigates Risks

Vietnam's SuperPort has achieved the highest TAPA FSR Level A certification, significantly enhancing logistics security. This is a crucial development for Russian e-commerce, seeking reliable and secure import routes from Southeast Asia, minimizing risks for goods and optimizing supply chains.

5 min read
Certification

Product Line Certification in Vietnam: Accounting for SKU Variations and Resource Optimization

This article analyzes approaches to certifying multiple modifications of a single product or similar goods in Vietnam. It proposes a model for optimizing procedures and reducing duplication to effectively manage time and financial resources when launching an extensive product line into the market.

6 min read