Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(251)
FMCG Brand Protection in Vietnam: From Registration to Counterfeit Control
A practical guide for FMCG business owners and top managers on the legal protection of intellectual property for their brands in the Vietnamese market. Covers trademark registration steps, monitoring, and anti-counterfeiting strategies.
Sources of Primary Data for the Vietnamese Market: A Practical Approach
This article explores sources of primary data for analyzing the Vietnamese market, focusing on practical aspects of collecting, verifying, and utilizing information to make informed decisions about market entry.
Vietnam's Stricter Consumer Protection Rules: What This Means for Russian E-commerce Companies?
Vietnam is actively strengthening its consumer protection legislation in the digital space, creating new challenges and opportunities for Russian e-commerce companies looking to expand into this dynamic market.
B2B Sales in Vietnam: Strategies for Reaching Corporate Clients
Strategies for Russian companies entering the Vietnamese B2B market: an analysis of regulatory, operational, and economic aspects, as well as cooperation models for long-term success.
Optimizing Transportation Costs in Vietnam: Reducing Domestic Logistics Expenses
Optimizing transportation costs in Vietnam requires a systematic approach. This article offers practical strategies for Russian companies to reduce local transportation expenses, including cargo consolidation, selecting the optimal mode of transport, and negotiation tactics with local carriers.
Haiphong: How Vietnam's New Development Model Will Unlock New Horizons for Russian E-commerce
Haiphong, Vietnam's key port city, is transitioning to a new development model set to significantly optimize logistics chains, expand opportunities for sourcing manufacturing partners, and open up new export markets — all critically important for Russian e-commerce entrepreneurs. This change will directly impact costs and delivery times, revealing new growth points for businesses in the near future.
Key Ports of Vietnam: Strategic Selection of a Logistics Hub for Imports
This article provides a detailed overview of Vietnam's major seaports, their infrastructure, and specialization, offering a methodology for making informed decisions on selecting the port of entry for imported goods.
Resolving Commercial Disputes in Vietnam: Strategies for Protecting Foreign Business Interests
An overview of legal tools and procedures for resolving commercial conflicts in Vietnam, including mediation, arbitration, and litigation, with a focus on protecting the interests of foreign businesses.
Vietnam's Green Imperative: How the National Council for Sustainable Development's Decisions Will Reshape Russian E-commerce
Vietnam is elevating sustainable development to a high state priority, a move set to directly impact regulatory landscapes, supply chains, and consumer preferences, profoundly affecting Russian e-commerce businesses operating within the country.
Profit Repatriation and Foreign Exchange Control in Vietnam: An Investor's Guide
This article outlines the procedures for repatriating profits, dividends, and capital from Vietnam, along with key aspects of foreign exchange regulations for international investors. It provides specific steps and recommendations for the legal and efficient transfer of financial assets in foreign currency.
Vietnam's Path to High Income: How it Will Reshape E-commerce for Russia by 2045
Vietnam's national strategy to achieve high-income status by 2045 opens new opportunities and risks for Russian e-commerce entrepreneurs, demanding a re-evaluation of approaches to sourcing, logistics, and competition.
Vietnam Sales Calendar: A Strategy for Growth During Peak Season
Vietnam's e-commerce market is growing, but the rules are changing. In 2025, Shopee and TikTok Shop captured 97% of the market. Learn how to leverage the sales calendar, including Tet and Double-Digit Days, to grow your brand by focusing on strategic planning and content commerce. An article for business owners and top managers.