Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(206)
Brand Protection in Vietnam: How to Avoid Losing Millions on Marketplaces
Brand protection on Vietnamese marketplaces isn't just a formality—it's the foundation for your business. Dmitry Vasenin, Managing Partner at VietSmart, explains why trademark registration in Vietnam is critically important, how the process works, and what tools Shopee, Lazada, and Tiki offer to combat counterfeits. Learn how to avoid losing millions and effectively protect your intellectual property.
Belarus-Vietnam: New Horizons for Russian Logistics and E-commerce?
Strengthened cooperation between Belarus and Vietnam in 2026 opens new logistical horizons for Russian e-commerce, potentially lowering costs and increasing competition in the market for Vietnamese goods.
Repatriating Funds from Vietnamese Marketplaces: Schemes and Tax Implications for Foreign Companies
Foreign companies operating on Vietnamese marketplaces face a complex array of challenges when withdrawing funds. This article analyzes payment mechanisms, currency control, and tax implications for effective profit repatriation.
Navigating Product Certification for E-commerce in Vietnam: A Strategic Approach
An analysis of specific certification requirements for products intended for online sales in Vietnam, including electronic documentation and labeling. This article focuses on adapting the certification process to the realities of e-commerce.
Vietnamese Fintech: New Opportunities for Russian E-commerce in Southeast Asia
The rapid development of Vietnam's fintech sector is building a robust platform for the digital economy, offering Russian e-commerce entrepreneurs unique opportunities to optimize operations and expand their presence in Southeast Asian markets.
Importing Product Samples into Vietnam: Rules and Certification Exemptions
This article provides a comprehensive guide for businesses looking to import product samples into Vietnam, focusing on rules, regulations, and crucial exemptions to avoid full certification for non-commercial shipments.
Payment Systems for FMCG in Vietnam: Optimizing Customer Experience and Revenue Collection
An analysis of payment systems for FMCG in Vietnam, focusing on convenience for both customers and businesses. Practical integration recommendations are provided for Russian companies operating online and offline.
Vietnam's Infrastructure Boom: How Ho Chi Minh City Unlocks New Horizons for Russian E-commerce
Vietnam's massive state investments in Ho Chi Minh City's infrastructure by 2030 are transforming the city, creating new urbanized zones and optimizing logistics, which opens up unique opportunities for Russian e-commerce businesses.
FMCG in Vietnam: A Strategic Look at Social Commerce via Live and TikTok
An analysis of current social commerce strategies and platforms for promoting and directly selling FMCG products in the Vietnamese market, considering local specifics and trends.
Low-Budget Marketing in Vietnam: First Steps to Customer Acquisition
Practical strategies and tools for initial marketing and brand awareness building in Vietnam on a limited budget, beyond marketplaces. This article helps entrepreneurs effectively utilize local platforms and channels.
Vietnam Bridge from Minvody: How a New Airline Route Will Transform Logistics for Russian E-commerce
The launch of direct air service between Mineralnye Vody and Vietnam for the first time significantly shortens the logistics leg, offering Russian e-commerce new opportunities for supply optimization, cost reduction, and assortment expansion.
Brand Protection in Vietnam: Trademark Registration Before Launch
This article provides a step-by-step action plan for the legal protection of your brand and products in Vietnam, focusing on trademark registration before sales begin. It covers key stages, timelines, costs, common mistakes, and the economic pragmatism of the process.