Vietnam Market Knowledge Hub

Analytics, guides, and practical materials for entering the Vietnamese market

Latest Materials(206)

Logistics

Cargo Insurance in Vietnam: Minimizing Supply Chain Risks

A practical guide for selecting and arranging cargo insurance for import, export, and domestic transportation in Vietnam, including an analysis of coverage types and common mistakes. Aimed at minimizing financial risks for businesses.

7 min read
News

Vietnam Strengthens Position: How the Inflow of Foreign Investment Transforms Opportunities for Russian E-commerce

Foreign investors continue to express confidence in Vietnam, opening new prospects for diversifying supply chains, optimizing logistics, and entering a dynamic market for Russian e-commerce.

5 min read
Logistics

Warehouse Automation in Vietnam: Management Systems and Efficiency Improvement

This article explores modern Warehouse Management Systems (WMS) and automation technologies applicable in Vietnamese logistics centers, focusing on their implementation and impact on operational costs, while also offering a step-by-step action plan for business owners.

5 min read
Business in Vietnam

Choosing the Right Legal Entity for Your Business in Vietnam: Optimizing for Your Goals

This article analyzes the main legal entity types for foreign investors in Vietnam: LLC, Representative Office, Branch Office, and Joint Venture. It offers a pragmatic approach to selecting the optimal structure based on business objectives, scale, and strategic risks.

8 min read
News

Amazon in Vietnam: How Strategic Investments Are Reshaping Global Supply Chains and What It Means for Russian E-commerce

Amazon is deepening its presence in Vietnam, investing in digital and human infrastructure, a move poised to transform global supply chains and present new challenges for Russian e-commerce.

5 min read
Business in Vietnam

Opening a Corporate Bank Account in Vietnam: A Step-by-Step Guide for Foreign Businesses

This guide outlines the essential steps for business owners and top managers seeking to open a corporate bank account in Vietnam, providing a detailed procedural overview.

6 min read
Marketplaces

Sales Analytics on Vietnam's Marketplaces: Tools and Success Metrics

This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.

6 min read
News

Vietnam Intensifies Counterfeit Crackdown: What It Means for Russian E-commerce

The recent bust of a large counterfeit shoe warehouse in Ho Chi Minh City signals a tightening of anti-counterfeiting measures in Vietnam, creating new risks and challenges for Russian e-commerce entrepreneurs sourcing goods from Southeast Asia.

5 min read
Marketplaces

Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion

This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.

6 min read
Certification

Product Recertification in Vietnam: Navigating Changes and Regulatory Compliance

This article details situations requiring re-certification or notification to Vietnamese regulatory authorities when a product, its packaging, composition, production technology, or supplier is modified. Manufacturers and importers will learn how to avoid violations and maintain operational efficiency.

5 min read
News

Cooling Comfort and Ergonomics: Dunlopillo's Premium Sleep Product Lessons for the Russian Online Market

Dunlopillo Vietnam has launched its CoolSilk Comfort mattress collection, emphasizing cooling and ergonomics. This case study demonstrates how global brands craft premium offerings, a highly pertinent lesson for Russian e-commerce seeking new differentiation opportunities in the sleep products niche.

4 min read
Certification

International Certificates in Vietnam: What to Consider When Entering the Market

This article examines how international certificates (ISO, CE, GMP) influence the process of obtaining Vietnamese permits, the economics of the process, and optimal market entry strategies for companies with already certified products in Vietnam.

7 min read