Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(251)
Product Adaptation for the Vietnamese Market: From Design to Marketing
A practical guide to localizing products and services for the Vietnamese market, covering cultural, consumer, and regulatory specifics. This article is intended for marketplace sellers, product managers, marketers, and e-commerce companies planning to launch or expand their product lines in Vietnam.
The 'New Game' in E-commerce: Lazada Vietnam's Lessons for Russian Online Sellers in 2026
The CEO of Lazada Vietnam has announced the start of a "new game" in the e-commerce market, signaling strategic shifts focused on deep personalization and technological innovation. This serves as a critical signal for Russian online sellers, highlighting the imperative to adapt business models to global trends to remain competitive in 2026.
Financial Reporting and Auditing in Vietnam: Compliance Practices for Foreign-Owned Companies
This article provides an expert analysis of accounting and financial reporting requirements, as well as mandatory audits for foreign-invested enterprises (FIEs) in Vietnam. Its goal is to offer business owners and financial executives clear guidance on ensuring legal compliance and minimizing risks.
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Strengthening Consumer Rights in Vietnam: Challenges and Opportunities for Russian E-commerce in 2026
Herbalife's active support for Vietnam Consumer Rights Day 2026 signals a growing priority for consumer protection in the country, creating new risks and strategic opportunities for Russian e-commerce businesses targeting this market.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.
Vietnam SuperPort's Highest TAPA Certification: How Vietnam Bolsters Its Standing for Russian E-commerce and Mitigates Risks
Vietnam's SuperPort has achieved the highest TAPA FSR Level A certification, significantly enhancing logistics security. This is a crucial development for Russian e-commerce, seeking reliable and secure import routes from Southeast Asia, minimizing risks for goods and optimizing supply chains.
Product Line Certification in Vietnam: Accounting for SKU Variations and Resource Optimization
This article analyzes approaches to certifying multiple modifications of a single product or similar goods in Vietnam. It proposes a model for optimizing procedures and reducing duplication to effectively manage time and financial resources when launching an extensive product line into the market.
FMCG Sales Analytics in Vietnam: Leveraging Data for Growth and Forecasting
This article analyzes methods for collecting, analyzing, and interpreting FMCG sales data across various channels in Vietnam to optimize assortment, pricing, and demand forecasting. It presents data-driven approaches to increasing profitability.
Vietnam Sends a Signal: How Marketplace Commission Regulation Impacts Russian E-commerce Entrepreneurs
Vietnam's antitrust authority has launched an investigation into changes in e-commerce marketplace commissions, signaling growing government regulation in e-commerce and potential risks for Russian online entrepreneurs.
Локализация производства FMCG во Вьетнаме: Оценка поставщиков и контроль качества
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