Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(121)
What to Choose for a New Brand in Vietnam: Shopee, TikTok Shop, or Lazada
An analysis of distribution channel selection in Vietnam for a new brand. Operational aspects, process economics, and strategic models — marketplaces, own channel, and partner model — are reviewed.
Certification in Vietnam: A Pragmatic Approach to Cosmetics, Dietary Supplements, and Food Products
This article analyzes the strategic and operational aspects of certifying cosmetics, dietary supplements, and food products for market entry in Vietnam. It examines risks, economic models, and action plans for owners and top managers aiming for a sustainable presence.
Strategic Pragmatism: Launching a Company in Vietnam
Launching a business in Vietnam requires not only strategic vision but also a pragmatic assessment of operational realities. This article analyzes key aspects, from initial intent to choosing an expansion model, emphasizing the importance of process control and understanding the local economy.
Entering the Vietnamese E-commerce Market: A Comprehensive Guide for Russian Businesses
The Vietnamese e-commerce market presents a strategic opportunity for Russian FMCG businesses. This guide from VietSmart offers practical steps on how to successfully enter the market, focusing on channel selection, localization, operational efficiency, and risk minimization.
Product Certification in Vietnam: Risk Assessment and Operational Strategies
This article analyzes the strategic implications and operational complexities of product certification for market entry in Vietnam. It outlines the necessary steps for compliance and risk mitigation, focusing on a pragmatic approach to regulatory conditions.
Logistics to Vietnam: Routes, Timelines, and Costs
An overview of logistics routes, timelines, and delivery costs to Vietnam. Analysis of operational aspects, economic risks, and strategic models for business owners and top managers seeking to optimize supply chains.
Logistics in Vietnam: Cost Structure and Operational Risks for Businesses
Effective logistics in Vietnam demands a deep understanding of market specifics and a strategic approach to managing costs and operational risks. This article analyzes key cost components and supply chain mechanisms for business owners.
E-commerce in Vietnam: Trends 2025-2026. Strategy for Business Owners
An analysis of key e-commerce trends in Vietnam for the 2025-2026 period. Operational, economic, and strategic aspects of business integration into marketplaces are examined, along with alternative presence models.
Vietnam Market Entry Strategies: A Pragmatic Approach for Business Owners
An analysis of key aspects for foreign companies entering the Vietnamese market. It covers operational challenges, economic specifics, and a comparative audit of presence models. A systematic planning algorithm is proposed to minimize risks.
How an International Brand Can Enter Shopee in Vietnam
This article offers a strategic analysis of the process for an international brand to enter Shopee in Vietnam. It examines key operational, logistical, and economic aspects necessary for informed decision-making. Potential risks and effective approaches to minimize losses are highlighted.
How to Launch an FMCG Brand in Vietnam
This article analyzes the strategic and operational aspects of launching an FMCG brand in the Vietnamese market. It covers key barriers, process economics, and a comparative analysis of market entry models. A step-by-step algorithm from pilot project to scaling is presented.
How to Organize Goods Delivery from Russia to Vietnam
An analysis of key aspects in organizing the delivery of goods from the Russian Federation to Vietnam. Examines operational, economic, and strategic challenges for entrepreneurs planning this logistics route.