Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(206)
Vietnam, Q2 2026: Shopee Lowers, TikTok Shop Raises Commissions
In Q1 2026, Vietnamese e-commerce grew by 47%, reaching 148.6 trillion VND, but Shopee and TikTok Shop are changing their commission strategies.
Shopee Fined 200 Million VND: Lessons for Vietnamese E-commerce
Vietnam's National Competition Commission fined Shopee 200 million VND for misleading advertising, highlighting the risks of opaque marketing in the local market.
Recognition of Foreign Test Reports in Vietnam: A Strategic Approach to Certification
This article examines the opportunities and limitations of using international laboratory reports to expedite the product certification process in Vietnam, offering an analysis of their acceptability conditions.
Vietnam Cracks Down on Counterfeits: How the Intensified Fight Against Fakes is Changing Rules for Russian E-commerce
Ho Chi Minh City has intensified raids against luxury goods counterfeits, creating new risks and requiring a strategic reassessment of procurement for Russian e-commerce entrepreneurs.
Selling Uncertified Goods in Vietnam: Legal Risks and Penalties
This article analyzes the legal implications and financial risks of selling uncertified goods in Vietnam, emphasizing the critical need for strict compliance to ensure business sustainability and prevent losses.
Building and Managing a Vietnamese Team for FMCG Promotion
This article explores the practical aspects of hiring and effectively managing Vietnamese teams for Fast-Moving Consumer Goods (FMCG) promotion. It covers building a motivated team, adapting management approaches to local business culture, and mitigating operational risks.
Vietnam on the Path to Simplification: How Russian E-commerce Will Benefit from Reduced Bureaucracy and Cheaper Imports
Vietnam's Prime Minister has ordered a significant simplification of administrative procedures, opening new prospects for Russian e-commerce by reducing import costs and optimizing interactions with Vietnamese suppliers.
FMCG Pricing in Vietnam: How to Balance Profit and Competition
This article analyzes the key factors influencing FMCG product pricing strategies in Vietnam. It explores mechanisms for establishing competitive and profitable prices, considering the unique local market characteristics.
Working Payment Schemes in Vietnam for Online Businesses
For online businesses to successfully enter the Vietnamese market, a pragmatic understanding and establishment of effective payment reception systems are crucial, taking into account local specificities and minimizing operational risks.
Vietnam's $1.9 Billion Skincare Market: New Horizons for Russian E-commerce
Vietnam's skincare market has reached $1.9 billion, presenting significant opportunities for Russian e-commerce brands seeking new avenues for international expansion within a dynamically developing Asian economy.
Pilot Launch in Vietnam: How to Conduct Test Marketing with Minimal Risks
An overview of methodologies and strategies for conducting test launches (pilot projects) in Vietnam to assess market potential and minimize financial risks before a full-scale entry. The article covers key stages, metrics, and approaches to interpreting results.
Last Mile in Vietnam: Optimizing Door-to-Door Delivery
This article analyzes key aspects of optimizing last-mile delivery to the end consumer in Vietnam. It examines operational challenges, economic risks, and proposes structured approaches to selecting providers and reducing operational costs for B2C businesses.