Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Sustainable Development for FMCG in Vietnam: Building Reputation and Loyalty
This article explores how integrating sustainable practices into Vietnam's FMCG sector can enhance brand appeal and ensure compliance with local regulations. It examines operational and economic aspects, implementation models, and an action plan.
Vietnam's Digital Transformation: New Horizons for Russian E-commerce
Vietnam's efforts to bridge the digital divide are creating unprecedented opportunities for Russian e-commerce companies, expanding the consumer base and optimizing logistics in a dynamically developing market.
FMCG Purchase Motivation in Vietnam: Consumer Choice Factors
This article analyzes key motivational factors influencing Vietnamese consumers' choices of Fast-Moving Consumer Goods (FMCG). It examines cultural peculiarities, price thresholds, and brand influence from the perspective of strategic planning for FMCG brands.
Manufacturing Localization in Vietnam: Partner Sourcing and Quality Control
A practical guide to effective manufacturing or assembly localization in Vietnam, covering partner sourcing and verification, quality control organization, and cost optimization.
Vietnam's Path to Digital Leadership: What Awaits Russian E-commerce Businesses in 2026 and Beyond
Vietnam is betting on science, technology, and digital transformation to achieve double-digit growth and high-income status by 2045. For Russian e-commerce, this signifies a radical shift in market conditions, demanding adaptation of expansion strategies, supplier sourcing, and partnerships.
Building a Local Sales Team in Vietnam: Who to Hire and How to Motivate
This article provides a guide to building an effective sales team in Vietnam. It covers key employee profiles, recruitment methods, training, and motivation systems, all adapted to local specifics.
Cash-on-Delivery in Vietnam: Strategies for Cash Flow and Risk Management in E-commerce
Managing Cash-on-Delivery (COD) in Vietnam requires a systematic approach to fund collection, return processing, and minimizing non-delivery risks. Optimizing these processes is crucial for the financial stability and growth of e-commerce ventures.
Risk Management: How Russian E-commerce Entrepreneurs Can Avoid Bank Account Closure in Vietnam
Vietnamese banks may soon be authorized to close accounts inactive for over three years. Russian e-commerce entrepreneurs must urgently reassess their bank account management strategies to mitigate operational risks and financial losses.
Packaging and Labeling of Goods for Import into Vietnam: Regulations and Requirements
This article thoroughly examines Vietnamese standards and requirements for packaging, labeling, and tagging of imported goods. The goal is to ensure full compliance with local regulations, avoiding delays, penalties, and damage during logistics.
Product Adaptation for the Vietnamese Market: From Design to Marketing
A practical guide to localizing products and services for the Vietnamese market, covering cultural, consumer, and regulatory specifics. This article is intended for marketplace sellers, product managers, marketers, and e-commerce companies planning to launch or expand their product lines in Vietnam.
The 'New Game' in E-commerce: Lazada Vietnam's Lessons for Russian Online Sellers in 2026
The CEO of Lazada Vietnam has announced the start of a "new game" in the e-commerce market, signaling strategic shifts focused on deep personalization and technological innovation. This serves as a critical signal for Russian online sellers, highlighting the imperative to adapt business models to global trends to remain competitive in 2026.
Financial Reporting and Auditing in Vietnam: Compliance Practices for Foreign-Owned Companies
This article provides an expert analysis of accounting and financial reporting requirements, as well as mandatory audits for foreign-invested enterprises (FIEs) in Vietnam. Its goal is to offer business owners and financial executives clear guidance on ensuring legal compliance and minimizing risks.