Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(206)
What to Do When Product Certification is Rejected in Vietnam: A Step-by-Step Guide
An analysis of the reasons for product certification rejection in Vietnam, an algorithm for appeal procedures, and a plan for corrective actions for a successful re-submission. Optimizing the process of obtaining permits.
How to Choose a Reliable Distributor in Vietnam: A Checklist for the Initial Stage
A guide to finding, evaluating, and verifying potential distributors in Vietnam. This step-by-step checklist helps minimize risks when selecting a partner during market entry. Key reliability criteria and common pitfalls are highlighted.
Vietnam's Luxury Boom: How Russian E-commerce Can Win the Hearts of Ultra-High-Net-Worth Consumers
Vietnam's ultra-high-net-worth population is rapidly growing, opening unique prospects for Russian e-commerce sellers of premium goods and services. This analytical article will show how to transform this trend into concrete business strategies.
Product Adaptation for the Vietnamese Market: Strategic Nuances of Cultural Localization
This article explores the impact of Vietnam's cultural specificities on product perception and offers pragmatic recommendations for adaptation during market entry. The main focus is on visual, semantic, and functional localization to minimize risks and enhance consumer loyalty.
Vietnam's E-commerce: $5.7 Billion Revenue and Q1 2024 Structural Challenges
An analysis of the Vietnamese e-commerce market in Q1 2024 reveals $5.7 billion in revenue growth, alongside persistent structural challenges for foreign, especially Russian, brands. This article outlines strategic steps for successful entry into this dynamic yet complex market.
Shopee in Vietnam: A Comprehensive Growth Strategy and $180M Export Potential
Shopee Vietnam demonstrated significant growth in 2025, achieving $180 million in exports through a customer-centric strategy and the adoption of AI tools. This article analyzes the platform's key mechanisms and offers recommendations for entrepreneurs considering market entry.
Reverse Logistics in Vietnam: Efficient Returns Management
Managing reverse logistics in Vietnam is a complex operational challenge directly impacting profitability and customer loyalty. This article analyzes the mechanisms, economic aspects, and strategic approaches to organizing an effective product returns system for e-commerce and retail companies.
Вьетнам: Анализ роста регистрации компаний на 57,8% за первые 3 месяца 2026 года
THE PRAGMATICS OF INTENT In the first three months of 2026, Vietnam recorded the registration of over 57,400 new enterprises, a 57.8% increase compared to the same period last year. This growth signals the formation of a new economic landscape and affirms the country's relevance
Documents for Certification in Vietnam: A Complete Application Checklist
This material provides a practical guide to preparing a complete set of documents for product certification in Vietnam. It covers technical, legal, and operational aspects, minimizing the risks of delays and financial losses when entering the market.
Effective Digital Marketing Channels in Vietnam: From Social Media to Local Platforms
This article outlines effective digital marketing strategies in Vietnam, covering local social networks, influencer collaborations, and contextual advertising. It proposes a systematic approach to building audience acquisition channels and optimizing advertising investments, focusing on achieving measurable business results.
How Customs Clearance Works in Vietnam
This overview analyzes the key aspects of goods customs clearance in Vietnam, which is not merely an operational task but a strategic element of cost and risk management. It describes the process mechanisms, economic implications, and decision-making models for business owners.
Product Certification in Vietnam: A Pragmatic Approach to Regulatory Requirements
Entering the Vietnamese market requires confirmation that products comply with national standards. This is a prerequisite for legitimate commercial activity and risk minimization, impacting the operational chain and product economics. This article explores strategic approaches to address certification challenges and build a sustainable business model.