Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Seller Rating on Lazada Vietnam: How to Boost Your Performance
Discover how to effectively manage your seller rating on Lazada Vietnam. We break down key metrics: chat response rate, cancellations, and late shipments. Get practical recommendations to optimize your performance for increased visibility and customer trust, gaining access to the best promotional tools.
Strengthening Consumer Rights in Vietnam: Challenges and Opportunities for Russian E-commerce in 2026
Herbalife's active support for Vietnam Consumer Rights Day 2026 signals a growing priority for consumer protection in the country, creating new risks and strategic opportunities for Russian e-commerce businesses targeting this market.
Payments in Vietnam: How to Boost Sales Conversion on Marketplaces
Vietnam's e-commerce is booming, but many brands lose customers due to a misunderstanding of local payment habits. Cash on Delivery (COD) remains a key payment method, but e-wallets and BNPL are rapidly gaining popularity. We'll show you how to adapt and increase your sales conversion.
Post-Certification: Obligations and Market Surveillance for Products in Vietnam
Maintaining product compliance with Vietnamese standards after certification requires a systematic approach, prompt response to regulatory inspections, and strict adherence to labeling requirements. This is critical for avoiding violations and preserving market access.
Vietnam SuperPort's Highest TAPA Certification: How Vietnam Bolsters Its Standing for Russian E-commerce and Mitigates Risks
Vietnam's SuperPort has achieved the highest TAPA FSR Level A certification, significantly enhancing logistics security. This is a crucial development for Russian e-commerce, seeking reliable and secure import routes from Southeast Asia, minimizing risks for goods and optimizing supply chains.
Product Line Certification in Vietnam: Accounting for SKU Variations and Resource Optimization
This article analyzes approaches to certifying multiple modifications of a single product or similar goods in Vietnam. It proposes a model for optimizing procedures and reducing duplication to effectively manage time and financial resources when launching an extensive product line into the market.
FMCG Sales Analytics in Vietnam: Leveraging Data for Growth and Forecasting
This article analyzes methods for collecting, analyzing, and interpreting FMCG sales data across various channels in Vietnam to optimize assortment, pricing, and demand forecasting. It presents data-driven approaches to increasing profitability.
Vietnam Sends a Signal: How Marketplace Commission Regulation Impacts Russian E-commerce Entrepreneurs
Vietnam's antitrust authority has launched an investigation into changes in e-commerce marketplace commissions, signaling growing government regulation in e-commerce and potential risks for Russian online entrepreneurs.
Локализация производства FMCG во Вьетнаме: Оценка поставщиков и контроль качества
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Access to Government Programs and Subsidies for Foreign Companies in Vietnam: A Pragmatic Analysis
This article analyzes the opportunities and practical mechanisms for foreign companies to access government programs and subsidies in Vietnam, offering a pragmatic perspective on the process and risk assessment.
Vietnam's Private Sector: A New Era for Russian E-commerce
The leading role of Vietnam's large private enterprises, highlighted in May 2026, is fundamentally reshaping the landscape for Russian e-commerce, demanding adaptation in procurement, partnership, and pricing strategies to maintain competitiveness and leverage new opportunities in a mature market.
Last-Mile Logistics in Vietnam: Building an Efficient Delivery Network for Businesses
This article explores key aspects of organizing delivery from the warehouse to the end customer in Vietnam, including contractor selection, routing, and cost optimization in both urban and rural areas.