Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(251)
Customer Service on Vietnamese Marketplaces: Specifics and Standards
Setting up customer service on Vietnamese marketplaces requires considering specific buyer expectations, choosing effective communication channels, and adeptly managing reviews and returns. This enables foreign brands to increase loyalty and optimize sales in the region.
Hiring and HR Management in Vietnam: Practical Aspects for Foreign Businesses
This article analyzes the strategic and operational aspects of hiring and HR management in Vietnam, covering legal frameworks, cultural peculiarities, and effective strategies for international companies.
From Niche to Billions: Gong Cha's Lessons for Global E-commerce
Gong Cha's planned $2.5 billion sale demonstrates the immense potential of niche products. This news offers crucial lessons for e-commerce entrepreneurs on scaling, brand building, and attracting investment.
Payment Acceptance in Vietnam: Tools and Strategies for Online and Offline Businesses
An in-depth analysis of payment acceptance mechanisms in Vietnam for both online and offline businesses. This article explores mobile payments, Cash-on-Delivery (COD) systems, and bank integration, aiming to provide a structured understanding.
Maintaining Certification in Vietnam: Monitoring and Renewal Requirements
This article examines the complex issues related to the long-term maintenance of compliance with Vietnamese regulatory norms after obtaining product or operational certification. Special attention is paid to monitoring requirements, renewal processes, and strategic approaches to ensuring continuous market access.
Haiphong: Southeast Asia's New Logistics Hub for Russian E-commerce
The port city of Haiphong has set ambitious double-digit economic growth targets until 2030, opening up unique opportunities for Russian e-commerce entrepreneurs to diversify logistics and find new suppliers in Southeast Asia.
Choosing a Contractor for Certification in Vietnam: Criteria and Risks
This material analyzes the key factors for selecting a local partner for certification in Vietnam. It covers methods for evaluating competencies and mechanisms for preventing potential fraudulent schemes, providing readers with tools for making strategically sound decisions.
Entering Vietnam's Retail Networks: Pragmatic Negotiations with FMCG Retailers
This article offers a practical guide for FMCG brands looking to enter key offline retail networks in Vietnam. It provides a step-by-step analysis of the negotiation process, contractual terms, and the specific requirements retailers have for suppliers.
Vietnam Streamlines Construction Procedures: Green Light for Russian E-commerce Logistics and a New Investment Climate
Vietnam's Ministry of Construction has proposed abolishing, simplifying, or decentralizing 157 administrative procedures, significantly enhancing the investment climate. This reform creates new opportunities for Russian e-commerce by accelerating the establishment of logistics and warehousing infrastructure, reducing costs, and improving operational efficiency.
FMCG Licensing and Certification in Vietnam: A Step-by-Step Guide
Entering the Vietnamese market for FMCG manufacturers and importers requires a systematic approach to licensing and certification. Ignoring regulatory requirements is not an option; it's a direct path to financial losses, reputational risks, and operational blockades.
Launching a Store on Shopee and Lazada: A Strategic Approach for Russian Sellers in Vietnam
This article provides a step-by-step guide for Russian sellers looking to launch stores on Shopee and Lazada in Vietnam. It covers the pragmatics of market entry, operational aspects, process economics, and offers an action plan from pilot launch to full-scale operation.
Optimizing Logistics from Southeast Asia: Ho Chi Minh City as a New Hub for Russian E-commerce
Ho Chi Minh City, Vietnam's largest metropolis, is actively developing its maritime economy and logistics infrastructure, striving to become a key hub in Southeast Asia. This opens up unprecedented opportunities for Russian e-commerce entrepreneurs to reduce delivery times and costs, enhancing their competitiveness in a dynamic market.