Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Sales Analytics on Vietnam's Marketplaces: Tools and Success Metrics
This article explores tools and metrics for sales analytics on Vietnamese marketplaces. It covers practical aspects of using data from Shopee, Lazada, and TikTok Shop for strategic planning and optimizing commercial activities.
Vietnam Intensifies Counterfeit Crackdown: What It Means for Russian E-commerce
The recent bust of a large counterfeit shoe warehouse in Ho Chi Minh City signals a tightening of anti-counterfeiting measures in Vietnam, creating new risks and challenges for Russian e-commerce entrepreneurs sourcing goods from Southeast Asia.
Optimizing Product Listings on Vietnam's Marketplaces: Boosting Conversion
This article offers a strategic approach to optimizing product listings on Vietnamese marketplaces like Shopee, Lazada, Tiki, and Sendo. It explores key aspects of boosting conversion through effective titles, descriptions, images, and search algorithms, all while considering the specifics of the local market.
Product Recertification in Vietnam: Navigating Changes and Regulatory Compliance
This article details situations requiring re-certification or notification to Vietnamese regulatory authorities when a product, its packaging, composition, production technology, or supplier is modified. Manufacturers and importers will learn how to avoid violations and maintain operational efficiency.
Cooling Comfort and Ergonomics: Dunlopillo's Premium Sleep Product Lessons for the Russian Online Market
Dunlopillo Vietnam has launched its CoolSilk Comfort mattress collection, emphasizing cooling and ergonomics. This case study demonstrates how global brands craft premium offerings, a highly pertinent lesson for Russian e-commerce seeking new differentiation opportunities in the sleep products niche.
International Certificates in Vietnam: What to Consider When Entering the Market
This article examines how international certificates (ISO, CE, GMP) influence the process of obtaining Vietnamese permits, the economics of the process, and optimal market entry strategies for companies with already certified products in Vietnam.
Building an FMCG Distribution Network in Vietnam: Covering All Channels
This article provides a step-by-step guide for Russian companies on building an effective FMCG distribution network in Vietnam, covering both traditional and modern channels. It examines operational mechanisms, economic aspects, market entry models, and a scaling algorithm.
Hanoi's $29 Billion Megaproject: How the Red River will Reshape the Game for Russian E-commerce in Vietnam
Hanoi has announced a $29 billion Red River boulevard development project set to drastically transform its urban landscape. This massive transformation opens significant opportunities for Russian e-commerce, impacting consumer demand, logistics, and the competitive environment.
FMCG Inventory Management in Vietnam: Minimizing Losses and Risks
A practical guide to effective warehouse inventory management for FMCG products in Vietnam, focusing on cost reduction and minimizing losses from spoilage and expiry dates.
Guidelines for First Import: Customs Clearance in Vietnam
Initial customs clearance for goods entering Vietnam demands a systematic approach. This article outlines key documentation requirements, operational stages, and potential risks for first-time importers, helping to prevent delays and financial losses.
Vietnam's E-commerce: New Challenges and Opportunities Amidst an Investment Boom
The upcoming Venture Forum 2026 in Ho Chi Minh City signals growing global capital interest in Vietnam's tech sector, creating both new challenges and unique opportunities for Russian e-commerce entrepreneurs eyeing the dynamic Southeast Asian market.
Vietnam: Your First Hires. Selection, Recruitment, Legal Compliance
This article details a methodology for identifying critical roles for a swift business launch in Vietnam. It covers the process of sourcing local candidates and the legal frameworks required for compliant employment relationships with your foundational team.