Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(296)
Vietnam on the Path to Simplification: How Russian E-commerce Will Benefit from Reduced Bureaucracy and Cheaper Imports
Vietnam's Prime Minister has ordered a significant simplification of administrative procedures, opening new prospects for Russian e-commerce by reducing import costs and optimizing interactions with Vietnamese suppliers.
FMCG Pricing in Vietnam: How to Balance Profit and Competition
This article analyzes the key factors influencing FMCG product pricing strategies in Vietnam. It explores mechanisms for establishing competitive and profitable prices, considering the unique local market characteristics.
Working Payment Schemes in Vietnam for Online Businesses
For online businesses to successfully enter the Vietnamese market, a pragmatic understanding and establishment of effective payment reception systems are crucial, taking into account local specificities and minimizing operational risks.
Vietnam's $1.9 Billion Skincare Market: New Horizons for Russian E-commerce
Vietnam's skincare market has reached $1.9 billion, presenting significant opportunities for Russian e-commerce brands seeking new avenues for international expansion within a dynamically developing Asian economy.
Pilot Launch in Vietnam: How to Conduct Test Marketing with Minimal Risks
An overview of methodologies and strategies for conducting test launches (pilot projects) in Vietnam to assess market potential and minimize financial risks before a full-scale entry. The article covers key stages, metrics, and approaches to interpreting results.
Last Mile in Vietnam: Optimizing Door-to-Door Delivery
This article analyzes key aspects of optimizing last-mile delivery to the end consumer in Vietnam. It examines operational challenges, economic risks, and proposes structured approaches to selecting providers and reducing operational costs for B2C businesses.
Russian E-commerce and Vietnam: Analyzing the Impact of a Growing FDI Community on the Competitive Landscape
Vietnam's annual Golden Dragon Awards celebrates 25 years, highlighting the significance of the country's expanding Foreign Direct Investment (FDI) community. For Russian e-commerce, this event signals fundamental shifts in the competitive landscape and logistics, presenting both new opportunities and significant challenges for market entry.
Vietnam's Geography and Logistics: How Terrain Impacts Delivery Times and Costs
This article examines the impact of Vietnam's geographical features on logistics operations. It analyzes how terrain, waterways, and seasonal conditions determine delivery times, costs, and risks for importers.
Logistics for Vietnamese Marketplaces: Partner Selection and Cost Optimization
This article analyzes logistics strategies for entering Vietnamese marketplaces, examining fulfillment models and partner selection criteria for optimizing costs and operational efficiency. Special attention is given to market specifics and minimizing risks for foreign sellers.
Customer Service on Vietnamese Marketplaces: Specifics and Standards
Setting up customer service on Vietnamese marketplaces requires considering specific buyer expectations, choosing effective communication channels, and adeptly managing reviews and returns. This enables foreign brands to increase loyalty and optimize sales in the region.
Hiring and HR Management in Vietnam: Practical Aspects for Foreign Businesses
This article analyzes the strategic and operational aspects of hiring and HR management in Vietnam, covering legal frameworks, cultural peculiarities, and effective strategies for international companies.
From Niche to Billions: Gong Cha's Lessons for Global E-commerce
Gong Cha's planned $2.5 billion sale demonstrates the immense potential of niche products. This news offers crucial lessons for e-commerce entrepreneurs on scaling, brand building, and attracting investment.