Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(251)
What to Choose for a New Brand in Vietnam: Shopee, TikTok Shop, or Lazada
An analysis of distribution channel selection in Vietnam for a new brand. Operational aspects, process economics, and strategic models — marketplaces, own channel, and partner model — are reviewed.
Navigating Product Certification in Vietnam
Product certification in Vietnam is a crucial component of any market entry strategy. This article details the operational and economic aspects, analyzes available models, and provides a step-by-step algorithm to ensure compliance with regulatory standards.
Which Products and Services are Most Promising for Entry into the Vietnamese Market
An analysis of the prospects for entering the Vietnamese market for business owners and top managers. This article examines operational, economic, and strategic aspects, offering an algorithm to minimize risks and ensure profitability.
Certification in Vietnam: A Pragmatic Approach to Cosmetics, Dietary Supplements, and Food Products
This article analyzes the strategic and operational aspects of certifying cosmetics, dietary supplements, and food products for market entry in Vietnam. It examines risks, economic models, and action plans for owners and top managers aiming for a sustainable presence.
Strategic Pragmatism: Launching a Company in Vietnam
Launching a business in Vietnam requires not only strategic vision but also a pragmatic assessment of operational realities. This article analyzes key aspects, from initial intent to choosing an expansion model, emphasizing the importance of process control and understanding the local economy.
Entering the Vietnamese E-commerce Market: A Comprehensive Guide for Russian Businesses
The Vietnamese e-commerce market presents a strategic opportunity for Russian FMCG businesses. This guide from VietSmart offers practical steps on how to successfully enter the market, focusing on channel selection, localization, operational efficiency, and risk minimization.
Product Certification in Vietnam: Risk Assessment and Operational Strategies
This article analyzes the strategic implications and operational complexities of product certification for market entry in Vietnam. It outlines the necessary steps for compliance and risk mitigation, focusing on a pragmatic approach to regulatory conditions.
Which Market Entry Strategy for Vietnam Works Best?
This article provides a systematic analysis of market entry strategies for Vietnam. It examines operational and economic aspects, including logistics, taxation, and cash flow management. It audits entry models such as marketplaces, own operational models, and partnership models, with an emphasis on control and risks.
Logistics to Vietnam: Routes, Timelines, and Costs
An overview of logistics routes, timelines, and delivery costs to Vietnam. Analysis of operational aspects, economic risks, and strategic models for business owners and top managers seeking to optimize supply chains.
Logistics in Vietnam: Cost Structure and Operational Risks for Businesses
Effective logistics in Vietnam demands a deep understanding of market specifics and a strategic approach to managing costs and operational risks. This article analyzes key cost components and supply chain mechanisms for business owners.
E-commerce in Vietnam: Trends 2025-2026. Strategy for Business Owners
An analysis of key e-commerce trends in Vietnam for the 2025-2026 period. Operational, economic, and strategic aspects of business integration into marketplaces are examined, along with alternative presence models.
Vietnam Market Entry Strategies: A Pragmatic Approach for Business Owners
An analysis of key aspects for foreign companies entering the Vietnamese market. It covers operational challenges, economic specifics, and a comparative audit of presence models. A systematic planning algorithm is proposed to minimize risks.