Vietnam Market Knowledge Hub
Analytics, guides, and practical materials for entering the Vietnamese market
Latest Materials(206)
FMCG Sales Analytics in Vietnam: Leveraging Data for Growth and Forecasting
This article analyzes methods for collecting, analyzing, and interpreting FMCG sales data across various channels in Vietnam to optimize assortment, pricing, and demand forecasting. It presents data-driven approaches to increasing profitability.
Vietnam Sends a Signal: How Marketplace Commission Regulation Impacts Russian E-commerce Entrepreneurs
Vietnam's antitrust authority has launched an investigation into changes in e-commerce marketplace commissions, signaling growing government regulation in e-commerce and potential risks for Russian online entrepreneurs.
Локализация производства FMCG во Вьетнаме: Оценка поставщиков и контроль качества
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Access to Government Programs and Subsidies for Foreign Companies in Vietnam: A Pragmatic Analysis
This article analyzes the opportunities and practical mechanisms for foreign companies to access government programs and subsidies in Vietnam, offering a pragmatic perspective on the process and risk assessment.
Vietnam's Private Sector: A New Era for Russian E-commerce
The leading role of Vietnam's large private enterprises, highlighted in May 2026, is fundamentally reshaping the landscape for Russian e-commerce, demanding adaptation in procurement, partnership, and pricing strategies to maintain competitiveness and leverage new opportunities in a mature market.
Last-Mile Logistics in Vietnam: Building an Efficient Delivery Network for Businesses
This article explores key aspects of organizing delivery from the warehouse to the end customer in Vietnam, including contractor selection, routing, and cost optimization in both urban and rural areas.
Multimodal Transportation in Vietnam: A Strategy for Logistics Optimization
This article provides a guide to organizing multimodal transportation in Vietnam, combining sea, road, rail, and air freight. It examines the principles for selecting optimal combinations to achieve a balance of speed, cost, and reliability in delivery.
The Shopee Vietnam Precedent: How Regulators are Reshaping the Rules for Marketplaces and What Russian Sellers Should Consider in 2026
The Vietnamese regulator's intervention in Shopee's tariff policy in May 2026 marked a significant event, reflecting a global trend of increased scrutiny over marketplaces. Russian e-commerce entrepreneurs should carefully study this case to prepare for potential changes in the rules of the game on their domestic market.
Vietnam's Free Economic Zones: Logistics Advantages for Importers
Vietnam's Free Economic Zones offer importers strategic logistics advantages, enabling optimization of customs duties, warehousing operations, and accelerated market entry. This article explores the operational mechanisms of SEZs, their economic potential, and various utilization models for companies.
Optimizing Logistics in Vietnam: From Warehouse to Customer – A Strategic Approach
This article examines key aspects of effective internal logistics management in Vietnam, including partner selection, cost minimization, and maintaining operational control. It is intended for entrepreneurs and executives interested in improving supply chain efficiency.
Accelerated Growth in E-commerce: How Shopee's Strategies Apply to the Russian Market and International Scaling
Shopee demonstrates how a month of training can lead to breakthrough results in e-commerce, offering Russian entrepreneurs a valuable model for development and entry into global markets.
Government Incentives for Foreign Investment in Vietnam: An Analysis of Benefits and Support Programs
An overview of government programs and tax incentives available to foreign investors in Vietnam. An analysis of mechanisms for reducing operating costs and enhancing investment attractiveness in priority sectors and special economic zones.