Marketplaces
Everything about Vietnam marketplaces: Shopee, Lazada, Tiki, Sendo, TikTok Shop
24 articles
Vietnam's E-commerce: $5.7 Billion Revenue and Q1 2024 Structural Challenges
An analysis of the Vietnamese e-commerce market in Q1 2024 reveals $5.7 billion in revenue growth, alongside persistent structural challenges for foreign, especially Russian, brands. This article outlines strategic steps for successful entry into this dynamic yet complex market.
Shopee in Vietnam: A Comprehensive Growth Strategy and $180M Export Potential
Shopee Vietnam demonstrated significant growth in 2025, achieving $180 million in exports through a customer-centric strategy and the adoption of AI tools. This article analyzes the platform's key mechanisms and offers recommendations for entrepreneurs considering market entry.
Effective Digital Marketing Channels in Vietnam: From Social Media to Local Platforms
This article outlines effective digital marketing strategies in Vietnam, covering local social networks, influencer collaborations, and contextual advertising. It proposes a systematic approach to building audience acquisition channels and optimizing advertising investments, focusing on achieving measurable business results.
How Product Promotion Works on Vietnamese Marketplaces
This article explores the key aspects and mechanisms of product promotion on Vietnamese marketplaces. It analyzes operational, economic, and strategic challenges and proposes a phased market entry algorithm.
How to Sell on TikTok Shop in Vietnam
An analysis of strategies and operational specifics for selling via TikTok Shop in Vietnam. This article addresses logistics, taxation, process economics, and choosing the optimal business model to minimize risks and maximize profit.
Strategies for Profitability on Vietnamese Marketplaces
This article examines strategies for achieving profitability on Vietnamese e-commerce marketplaces. It covers critical aspects such as operational implementation, economic considerations, comparative business models, and a phased implementation plan for market entry and scaling.
Launching Sales on Marketplaces in Vietnam: The Pragmatics of Costs
This material analyzes the key financial and operational aspects of launching sales on marketplaces in Vietnam. It covers structural costs, risks of losing control, and mechanisms for optimizing profitability. An algorithm for decision-making for business owners and top managers is presented.
How an International Brand Can Enter Shopee in Vietnam
This article offers a strategic analysis of the process for an international brand to enter Shopee in Vietnam. It examines key operational, logistical, and economic aspects necessary for informed decision-making. Potential risks and effective approaches to minimize losses are highlighted.
Vietnamese Marketplaces: A Pragmatic Analysis for Business Owners
E-commerce in Vietnam presents a complex operational landscape. This analysis focuses on five key marketplaces—Shopee, Lazada, Tiki, Sendo, TikTok Shop—offering a pragmatic assessment of risks and opportunities for business owners planning market entry.
Key Mistakes Foreign Brands Make When Entering Vietnamese Marketplaces
The entry of foreign brands into Vietnamese marketplaces is fraught with a complex array of systemic risks and operational challenges. A lack of deep understanding of local logistics specifics, consumer behavior, and regulatory mechanisms often leads to a loss of control and margin erosion.
What to Choose for a New Brand in Vietnam: Shopee, TikTok Shop, or Lazada
An analysis of distribution channel selection in Vietnam for a new brand. Operational aspects, process economics, and strategic models — marketplaces, own channel, and partner model — are reviewed.
E-commerce in Vietnam: Trends 2025-2026. Strategy for Business Owners
An analysis of key e-commerce trends in Vietnam for the 2025-2026 period. Operational, economic, and strategic aspects of business integration into marketplaces are examined, along with alternative presence models.
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